Bangkok--5 Feb--Krungthai Card
KTC enters the New Year with plans to bring value to regional markets. Thank you campaigns planned for Nakhon Ratchasima and Money Expo Korat 2007. “Make Every Baht Counts in Korat with KTC” throughout February
KTC, the leading Thai credit card and consumer finance company, leads a parade of partners in gas station, restaurant, electric appliance and department store businesses on an proactive move to enter the regional markets with “Make Every Baht Counts in Korat with KTC” —a campaign which aims to bring value to residents of Korat and adjacent provinces. KTC will also have presence at Money Expo Korat 2007 to attract new members and please those who have already signed up. Applicants will be entitled to complimentary gifts upon submission as well as to the chance to win various prizes including electric appliances, dining vouchers and more. Members will collect more and more KTC Forever Rewards points, make merits by contributing to Ban Metta (Home for the Destitute), Nakhon Ratchasima through electric appliance auction from 999 Baht, and, participate in the One Night Genius Game with Eie-Tankoon during February 10th and 11th. More than 5,000 new applicants are expected.
Mrs. Nutchanun Kengluecha, Senior Vice President for Distribution, “KTC” or Krungthai Card Public Company Limited, said of the firm’s regional marketing campaign “This is the second year of our serious effort to build member bases in the regions. We were very successful last year and people in the regions have come to be interested in all of our products and services, including credit cards, privilege cards; KTC 24 (KTC Twenty-Four) and personal loans. This is why we are implementing a continued campaign with the theme “Make Every Baht Counts in Korat with KTC”. We will first visit the northeast at KTC Touch client service centers and leading department stores in Nakhon Ratchasima, Khon Kaen and Saraburi. Also, we will have presence at Money Expo Korat 2007 during February 9th and 11th, 2007, at MCC Hall, 3rd Floor, The Mall Korat. The two key activities at the event will be “New Applicants Welcome” and “Shop a thousand and get a hundred back from KTC”. It is our desire to satisfy the rising demand of members and people of the northeast for new and efficient financial products and services, particularly given the economic circumstances which require everyone to be more prudent in their spending.”
“As for our plan to welcome new applicants, we have prepared special gifts to be given as first taste of value to credit card, KTC 24 and loan applicants submitting the application and all required documents at Money Expo during February 9th and 11th, 2007, KTC Touch branches or KTC booths at participating department stores will also be entitled to the right to purchase over 2,400 brand new items at half price during the three days. Among items to be offered are Honda Click motorcycles, regularly priced at 44,000 Baht; Samsung 29” Slim-Fit televisions, regularly priced at 12,990 Baht; Samsung home theater systems, DVD players and MP3 players.”
Mr. Woravut Nisapakulthorn, Senior Vice President for Partnership Marketing, “KTC”, elaborated on the firm’s marketing events at Money Expo Korat “Of course, we will be welcoming new applicants at the event. And as KTC members always get the best treatment when it comes to value, we have devised a marketing activity to make ensure they get exactly that. With “Shop a thousand and get a hundred back from KTC”, all you need to do is to collect sales slips produced from a transaction settled with a KTC credit card anywhere in Korat, totaling 1,000 Baht, from today to February 11th, 2007. Then present the slips with your credit card and identification at KTC booth at Money Expo Korat during 12.00 and 13.00 hours or during 18.00 and 19.00 hours to redeem one 100 Baht Fuji Japanese restaurant dining voucher (3,600 prizes available) or 100 Baht Happy and KTC or Happy calling credit (1,200 prizes available). Alternatively, you may opt for 100 Baht discount on Ticket To Go —domestic flight ticket of One-Two-Go by Orient Thai (regularly priced at 1,700 Baht). Members visiting KTC booth at Money Expo on February 10th and 11th should not miss the chance to enter the One Night Genius with Eie-Tankoon to win prizes.”
“We have more value lined up for you. Thirty Samsung electric appliances will be auctioned off at starting price of only 999 Baht with Thongchai Prasongsanti, famous actor and MC, as the auctioneer on all three days: February 9th at 14.00 hours, February 10th and 11th from 14.00 to 17.00 hours. Items to be put on auction include Samsung 29” Slim-Fit televisions, DVD players, MP3 players and video recorders. Part of the proceeds from the auction will be donated to Ban Metta (Home for the Destitute), Nakhon Ratchasima. This is consistent with a mission of ours to contribute to the relief efforts for children, ladies and the underprivileged as we proceed with our business to help make a peaceful society.”
“Additionally, if you produce your KTC credit card at KTC booth at the event, you will be entitled to Happy SIM and 750 Baht calling credit. Once you have signed up for the SMS and KTC credit card calling credit top-up service for the first time at the event, you will be granted 50 Baht calling credit immediately. You will subsequently be granted 50 Baht every time you top up via SMS for 500 Baht within a month for as long as 15 months or 700 Baht, whichever comes first. KTC credit card members can also apply for annual subscription of over 50 top magazines at a special rate, get two extra issues, and, with interest-free KTC Flexi program for as long as 10 months.”
With regard to the personal loan business, KTC is running the “Financial Discipline” campaign for KTC Cash clients. Simply pay for the installments on time in December 2006 or January 2007 and present the statement for any of the two months with receipt or evidence of payment and the postcard you received via postal mail at KTC both at Money Expo from February 9th to 11th, 2007, during 15.00 and 16.00 hours. The first 100 members to come forward in each day will immediately be given one 200 Baht Fuji Japanese restaurant dining voucher. Further, for every 1,000 Baht withdrawn via the card during January 15th and 31st, 2007, KTC Cash Revolve clients with outstanding balance of 3,000 Baht as of January 31st, 2007 will receive one 100 Baht Fuji Japanese restaurant dining voucher or be entitled to 100 Baht discount on Ticket To Go domestic flight ticket by One-Two-Go. Lastly, KTC credit card holders who have had the card for at least one year and are with good payment record will be given the chance to apply for motorcycle loan at a very special price, low interest and credit line usage fee, plus one-year insurance against loss and many other privileges worth over 3,500 Baht.
Mr. Terapoj Chokeanantang, Senior Vice President for Credit Card Business, “KTC”, commented on financial advisor service and privileges for new applicants “We want to help everyone access our financial products and services more conveniently. That is why, in addition to the booth at Money Expo Korat 2007, our teams of professionals will meet potential clients to present appropriate financial products for daily spending, to provide relevant advices and to accept applications at leading department stores like The Mall Korat, Big C Korat, Klang Plaza 2 Korat, Taweekij Saraburi and Comkosa Khon Kaen. Applicants will experience value right away. A KTC Personal Bag will be yours upon submission of application and all required documents for credit card or personal finance application. Apply for KTC 24 and pay for annual membership fee of only 100 Baht and you will be entitled to a DTAC Happy SIM, a gift set and a host of other benefits. Members referring a friend to us will be given stamps which can be collected towards redemption of a Fuji Japanese restaurant dining voucher, an ice shaver or a hair dryer. Offer is valid from now until February 11th, 2007.”
“KTC members will continue to be pampered with more value throughout the year until December 31st, 2007 in the form of discounts of up to 30% at various restaurants, shopping centers, hospitals, auto stores, wedding studios and health and beauty establishments in Korat. Also, members will be able to use 3,000 KTC Forever Rewards points as a substitute for 300 Baht when purchasing goods or services of choice at Korat establishments where KTC Forever Rewards sign is displayed.”
“We believe residents of Korat will benefit greatly from the value offered by these activities of ours. We have plans to visit other provinces in all regions so that consumers everywhere will have the chance to enjoy the same. According to our estimation, we will be able to attract 5,000 more members through this event.”, said Nutchanan in conclusion.
For more information please contact:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2665-5732
Fax. 0-2665-5046
E-mail: [email protected]
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