Bangkok--7 Feb--Mind Touch
F&N Dairies Thailand announces its plan to tap the ambient and chilled products market spearheading by 3 famous brands licensed from Nestle
First order from TOPS on the first day of business commencement
Confident in its leadership in the milk drink products market
F&N Dairies (Thailand) Limited plans to aggressively penetrate the food and beverage market in Thailand starting with the milk drink products under 3 famous brand namely Bear Brand, Carnation and Milo, as well as a range of chilled products. It also got to a very good start with the first order from Central Food Retail Company Limited on the first day of operation.
Somsak Chayapong, Country Head of F&N Dairies (Thailand) Limited said that F&N Dairies (Thailand) Limited was incorporated to manufacture and distribute the food and beverage products in Thailand. During the initial period, it will focus its effort on penetrating the milk drink and chilled products market under the 3 strong brands namely, Bear Brand, Carnation and Milo. Although the company has just opened its door for business in Thailand, it is confident that it would be able to achieve its goal of market expansion and retain its forefront leadership especially in the milk drink segments with the strong brand foundation and high quality product standard.
“The milk drink consumption continues to grow especially among the new generation who are health conscious. At the same time, the parents nowadays are paying special attention to their children’s health and milk consumption both UHT and pasteurized products. The children are also more involved in the decision making when buying the milk drink products. The company is certain that there is room for market growth. In addition, the company has got a competent and experienced management team who would definitely strengthen the company’s market performance both “Above the line” and “Below the line”. At the same time, they would also effectively help broaden the distribution channels as well as strengthen distribution and retail network”, said Somsak.
Somsak added that after the announcement of its business commencement and its policy to actively penetrate the market, the company has received a positive response from its alliance and business counterparts. The company delivered its first order to Central Food Retail Company Limited, the operator of “Central Food Hall”, “Tops Market” and “Tops Super”, the first customer who gave their support and order the quality products on February 1, 2007 that was the first day of its business commencement.
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