Bangkok--8 Feb--Kith and Kin
Determined to increase market demand for travel magazines and locally-produced magazines in general, Double A introduces a new monthly travel magazine, Voyage as an "effective media magazine" attracting both readers with tailored contents and incomes from advertisement agencies under the "No Jam No Stress." The company hopes Voyage will increase a passion for magazine reading among Thais.
Mr. Charnvit Jarusombathi, Senior Executive Vice President of Double A Paper says that the company plans to enlist an experienced editorial team and well-known travel writers to help establish their new comer as an industry leader. He terms Voyage a "Travel Manual for White-Collar Workers" and a "stress-free reading zone. The Tourism Authority of Thailand and the Association of Domestic Travel are advisers to the publication. The monthly 50,000 copies will be printed at Thai Wattana Panich and distributed by the Ocean Book Mart Co., Ltd.
"Double A wants to boost the confidence of advertisers on the quality of this genre of media. Magazines have high potential to penetrate target and gain intimate access with readers. And advertising in local publications is far more cost-effective than what foreign publications charge worth more than the investment you put in, compared to how much it would cost to advertise in foreign magazines. The future of local magazines relies on build a new rapport with advertisers, lowering distribution cost while increasing graphic design and, most importantly, inspiring a passion for reading among Thais," Mr. Charnvit says.
The Double A senior executive vice president adds that magazines are in vogue and here to stay. Despite the growing influence of online media, magazine designers and publishers are getting more adept at creating a new sense of style and beauty that can be enjoyed anytime. .
In line with Double A Paper's known marketing theme of "No Jam No Stress," Voyage will be aimed at sophisticated consumers looking for a relaxed life-style. Given the success of the Double A papers nationwide, Voyage hopes to attract a similar target group of office managers.
20,000 copies out of the total 50,000 will be directed to current customers of the quality paper; the rest will be on shelves around Bangkok and other major cities.
The inaugural issue of Voyage, the travel manual of office workers, will be available in early February 2007. Subsequent issues will be sold at Thailand Book Tower, B2S Book Store, and Prae Pittaya by the fifth of the month at an affordable 90 baht. The official launch of the magazine will be held at the Thailand Book Tower, 12 Sathorn Road on February 15 at 6:00 p.m. Call Double A Hotline 1759 for more information on magazine subscriptions. Current customers of more than 30 packets monthly get membership fee waived.
More media inquiries please contact:
Miss Janya Nukoolkij,
Kith and Kin Communications and Consultant Co., Ltd.
Tel: 02 663 3226 ext. 65 or Mobile: 09 814 8941