Bangkok--8 Feb--Aziam Burson-Marsteller
The Nokia L’Amour Collection is creating a new fashion trend with a major marketing activation, introducing the Pink Campaign in collaboration with a number of leading designers to turn areas throughout Greater Bangkok pink. Using the theme “Fashion Is Everywhere,” the new campaign features nouveau-ethnic folk arts plus a wide range of special offers for Nokia L’Amour Collection customers to welcome the sweet Valentine’s Day 2007 and continue with the feelings of love during February and March 2007.
The Pink campaign uses the Nokia L’Amour Collection’s distinctive design elements as the inspiration for unique, one-of-a-kind apparel designs created by leading fashion boutique brands including Flamingo by M.L.Srikhamrung Yukhol, Hers, Good Mixer, Issue and Sugar Pop. Special discounts are also being offered to all Nokia L’Amour Collection owners. With the purchase of a Nokia 7390 or a Nokia 7360 from the Nokia L’Amour Collection, customers can register to win a unique phone strip in a design from “Good Mixer” by contacting the Nokia Call Center on 02-322-3433 until February 28.
The Nokia L’Amour Collection is also influencing Pink Lounge decorations at Paragon Cineplex, where their spacious interiors have been adapted to reflect the L’Amour Collection style. The decorations at famous food and bakery shops including Manna, Kakao Caf?, Sweet Sin, Cakewalk, Chocoholic, Hippy Hi, Flava@dreams Hotel, and Chun also capture the visual cues of the Nokia L’Amour Collection. Nokia L’Armour Collection customers can enjoy the delectable taste of a special Strawberry L’Amour menu and savor many other delicacies to fill this Valentine’s Day with sweet impressions.
From tribal folk art to the Nokia L’Amour Collection
The Nokia 7390, Nokia 7373 and Nokia 7360 are three new mobile phone models in the highly popular Nokia L’Amour Collection. They draw their design inspiration from tribal art and ethnic decorations and are available in an earthy palette of colors and crafted designs that hint of traditional handicrafts from around the world. Nokia designers traveled to the farthest reaches of the globe searching for inspiration when creating this new and elegant mobile phone collection.
The Nokia L’Amour Collection is as unique as a hand-woven carpet, featuring appealing designs that reflect a sense of adventure and the ideal mix of folk art creations and advanced technology. The Nokia L’Armour Collection meets all the desires of discerning fashion connoisseurs.
With a blend of exquisite materials and innovative design, the Nokia 7390 takes you back to the age of women going out to enjoy their social lives and men heading out for fun and happiness at the nightclub. The Nokia 7373 comes in a swivel pattern and turns like the wheel of life to revel exquisite detail, an embossed finish and fine decorations when opened. The Nokia 7360 is a compact and inspired yet subtly styled design that blends fine materials and an earthy palette of colors.
All models from the unique Nokia L’Amour Collection are well regarded due to fascinating stories behind their exotic design. They are mobile phones that bring together the traditions of the past with a hint of the future.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
Media Enquiries:
Barakorn/Supaporn, Aziam Burson-Marsteller 02-252-9871
Jiraporn Boonnark, Nokia (Thailand) Ltd. 02-673-8949
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