Bangkok--15 Feb--JWT Public Relations
New Key Distributor Assigned to Provide Best Support to Wholesalers and Retailers Over 50 Models of New Mobile Phones to Launch in the Thai Market
Samsung announces its business direction for 2007 by preparing to launch over 50 models, and plans to spend over 600 million baht on marketing campaigns in order to double its overall mobile phone market share in Thailand to 20 percent. To reach the expected target, Samsung introduces SAM Corporation as its sole distributor for Samsung Mobile in Thailand, and SAM Corp will focus on best execution of product distribution to wholesalers and retailers nationwide as well as maintain price stability of Samsung mobile phones to ensure partners’ confidence.
Mr. Chung Jun Kim, General Manager — Telecommunication Business, Thai Samsung Electronics Co.,Ltd. said that, “This year, Samsung will release more than 50 models of new mobile phones in Thailand covering all consumer segments to answer every lifestyle to Thai consumers. We aim to increase our market share to more than 20 percent in the overall mobile market and to help us achieve this goal, we have doubled a budget from previously announced 300 million to 600 million baht for a wide range of campaigns and activities to enhance both distribution and consumer interests. We have also decided to establish a single-brand distributor in Thailand, SAM Corporation, which will centralize the distribution for Samsung’s mobile phones. SAM Corp will provide our wholesalers and retailers nationwide with the tools necessary to increase our overall presence and visibility.”
“Samsung will be supporting SAM in all means to make sure they are acquired with needed resources to help us achieve 20% market share. This marketing budget covers Above-the-Line and Below-the-Line activities such as TVC, print, and road shows which will be soon launched to public. A significant portion of over a hundred million baht is specifically earmarked to improve Samsung’s brand visibility through shop display and decorations,” added Mr. Kim.
Samsung will also work closely with SAM to ensure that all distributors, dealers, retailers and channels will receive full marketing support from Samsung. Having SAM in the line will ensure consumer confidence in price standards, product quality and that Samsung’s merchandise is all reliably guaranteed.
In the competitive retail market, Mr. Kim acknowledged that some shops may offer cheaper Samsung phones obtained from other countries. These mobile phones, however, do not come equipped with a Thai language keypad and other language functions. Samsung in Thailand does not support these phones, and consumers can notify the difference as the phones distributed by SAM Corporation will have quality assurance affixed to them. Also consumers are advised to check the market standard price of Samsung’s mobile phones at Samsung Customer Service Plaza tel. 0-2689-3232.
According to Mr. Kim, “Samsung is committed to producing innovative products to our consumers. We will provide our full assistance to our distributors and retailers in order to reach our goals. We also want consumers to know that Samsung produces the best, state-of-the-art products that they demand, and that we are taking the necessary steps to realizing our vision for Samsung in Thailand and we encourage users to look for quality products from Samsung by glancing at some specific details such as body, standard price or service guarantee for they can be assured that they have purchased a fully supported, high-quality Samsung products.”
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com .
About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is the leader in consumer electronics, IT, and mobile phone market. In 2005, the company achieves sales of over Baht 15.8 billion with the majority of market share in Projection TV, Plasma TV, Flat screen TV, LCD monitor, computer monitor, refrigerator — both side-by-side and two-door, The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and factory in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com/th
Mr. Chung Jun Kim
General Manager — Telecommunication Network Business
Thai Samsung Electronics Co., Ltd.
Mr. Chung Jun Kim brings more than five years of global telecommunication experience to his position at Thai Samsung Electronics as General Manager of Telecommunication Network Business.
Since October 2005, Mr. Kim has been responsible for providing strategic directions in sales, marketing and channel development for Samsung mobile phones in Thailand. During his tenure, he has focused on delivering innovative design and premium mobile phones to customers through strategic channel partners, and enhancing the premium mobile phone segment to set a new standard for the Thai market.
Prior to this position in Thailand, Mr. Kim was based in Seoul, Korea at Samsung’s main headquarters. He oversaw sales and marketing of Samsung mobile phones in a variety of territories including: Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, and India.
Mr. Kim holds a Bachelor’s Degree in Computer Engineering from Inha University, Korea.
Press Contact
Thai Samsung Electronics Co., Ltd.
Prinda Nilthachan Tel: 0-2695-9169
Fax: 0-2670-2267
Email: prinda.n@samsung.com
JWT Public Relations
Sumet Kanchanapan
Tel: 0-2204-8227
Fax: 0-2259-9246
Email: [email protected]
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