Bangkok--19 Feb--Oasis Media
Four Pattana introduces 4 new companies embracing 7 product groups including relevant home building services. The aim is to cater products and services such as decoration, gardening, media and construction materials to mid to high markets. It is disclosed that this attempt will serve as a more thorough channel that provide variety of choices to different target groups. In 2007, the sales turnover is expected to hit THB 500 million.
Mr. Pramote Teerakul, Four Pattana Ltd. Managing Director discloses that the 2007 business development will place more emphasis on home building standard improvement to support the main policy initiated by the Home Builders Association. The cornerstone is to set criteria for all home builders companies to follow and adhere to in order to gain overall market acceptance. At the same time, the company is attempting to restructure the organization to pave way for more efficient management and to lay the foundation for growth.
The management decides to incorporate 4 companies covering 4 product groups. Four Pattana Ltd whose core services will include 4 product groups namely home building of THB million 5 and above, home building of specially designed house of THB 10 million and above - these two will capture high end market. In addition, Four Pattana Ltd. will also take care of design and garden decoration as well as distribution of construction materials as the company has been the distributor of Easy Truss (stainless roof structure). Lastly the company will also represent Shell Company of Thailand to market tennis court surface protection system (Shell Flint Coat Mastic). Four Develop House Ltd. will cater to home building with value of less than THB 5 million, a group signifying medium income level. Four Pattana Interior Ltd will take care of interior decoration and design and Four Pattana Color Line Ltd will take care of media and website development.
To distinctly address each target group, the management has decided to incorporate this four companies. It is also aimed at future expansion and product variety offerings to address specific market and customer needs. The market complexity in terms of price and home design need to be more specific to address the varying demand. Construction quality is still our primary concern and it has been noted for more than 27 years now, adds Pramote.
Pramote further adds that the product and business groups will help the continuation and transition of services of the served market including decoration, gardening, construction materials and Easy Truss distributorship. Easy Truss is the stainless roof structure that is increasingly popular because of its shorter construction time. Easy Truss will be expanding in use among home projects.
Sales target in 2007 is THB 500 million, an increase from THB 454 million last year. 70% of revenue will come from home building projects. Marketing activities will be focusing on awareness among consumers. During March 15 to 18, 2007, the company will participate in NEWS Home Builder #2, an event with audience limited to only members. The company is among the 20 companies who are members of the Home Builders Association. The event will be held at Seacon Square Department Store. The company will also participate in Home Builder 2007 at QSNCC to be staged in August 2007.
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