Bangkok--21 Feb--Aziam Burson-Marsteller
True Move on tour to introduce this new service in prime areas throughout Bangkok and launches golden minute program for True Move customers to top up free at all marked phone booths on Saturday, Feb 24.
Bangkok, 21 February 2007 - True Move reinforces its leadership in Convergence Lifestyle with the introduction of Thailand’s first innovative True Public Phone Top Up service offering its customers the ultimate level of convenience. True Move prepaid customers can now top up their mobile phones at more than 18,000 True public phone booths in Greater Bangkok on a 24-hour basis, with the starting top up value of only 10 Baht for one-day validity. A True Move caravan is being dispatched to introduce this new service to customers across Bangkok. True Move also offers 15 golden minutes during which customers can try the new service and top up for free on Saturday, February 24, 2007 between 14.00 — 14.15 hrs at all True public phone booths displaying the True Move Top Up signage.
Mr. Suphakit Vuntanadit, Director of Marketing - True Group and (Acting) Director of Customer Experience Relationship Management for True Corporation Plc said, “True Public Phone Top Up is an innovative service and being the first in Thailand. True is the only one communication solutions provider in Thailand who can offer this unrivaled top up service by converging its various services. It is easy, fast and convenient for True Move customers to top up their mobile phones via more than 18,000 True public phone booths located throughout Greater Bangkok. Recent consumer insights regarding public phone top up showed that more than 75% of respondents indicated they are interested in this new service. They felt that it is an easy and convenient top up system that is available on a 24-hour basis and offers more attractive value and validity with top ups starting from only 10 baht per one day. The respondents also asserted that they would use this service.”
According to Mr. Vasu Khunvasi, Director, Wireline Voice Services for True Corporation Plc, “True has continuously developed new public phone services by enhancing the capacity of True public phone booths to support the future applications, in addition to offering its basic public phone service. This reflects True’s vision to be the leader in convergence lifestyle. True Public Phone Top Up marks another milestone in True’s development and is expected to increase True public phone usage.”
To welcome this innovative service, True Move is holding an exciting and colorful activity by dispatching a caravan to unveil the new service to target groups in major business areas and communities including Siam, Silom, Rachadapisek and Victory Monument. Additionally, True Move will encourage its customers to enjoy the new top up experience at no cost for 15 minutes on Saturday, February 24, 2007, 14.00 — 14.15 hrs at all True public phone booths displaying the sign by topping up 10 Baht for free per one mobile phone number.
True Move top up customers can now use the new True Public Phone Top Up system at all True public phone booths showing the sign on a 24 hour basis.
Through this new service, customers can top up their mobile phones by simply following the instructions:
- Insert the coins as per the required value of the top up
- Press the call button to send the top up request to the following numbers
/ For 10 baht top up with one-day validity, call 02-698-1010
/ For 20 baht top up with two-day validity, call 02-698-1020
/ For 30 baht top up with three-day validity, call 02-698-1030
- Press the True Move number that will be topped up and then press confirmation according to the automatic answering procedures
- Receive an SMS to confirm the True Move top up — and the process is complete
“True Public Phone Top Up is our latest top up service under the Easy Top Up concept that offers a wide range of easy, convenient and fast top up services including top up card, cash card, top up at 7-Eleven shops, True shops and True Move shops, home top up, ATM top up, mobile top up and True Money. True Move has committed to create and develop new top up services to ensure a wider selection of top up options so that customers can choose the one that best suits their own lifestyle anywhere, anytime,” concluded Mr. Suphakit.
About True Move Company Limited
True Move (formerly known as TA Orange), a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 6.8 million customers (September 2006) throughout Thailand. True Move’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, True Move offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th
For more information, please contact:
PR Department, True Group Ref: (032) 21/02/2007
Sisadhi Reuben Tel: +66 (0) 2643 2463 Email: [email protected]
Anchalika Kausagunsilp Tel: +66 (0) 2699 2727 Email: [email protected]
Thadhamon Chanthana Tel: +66 (0) 2643 2466 Email: [email protected]
Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul Tel +66 (0) 2252 9871-7 Email: [email protected]
Jaruwan Vorarakthananune Tel +66 (0) 2252 9871-7 Email: [email protected]
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