Bangkok--28 Feb--JWT Public Relations
McDonald’s reflects its focus on offering trendy lifestyle with its newest restaurant “McDonald’s Esplanade” in an all new look under a new lifestyle concept to attract more consumers. With the introduction of new look of its restaurants, McDonald’s hopes that they will be more than food destination and will become a preferable meeting place for young adults and teens. McDonald’s also introduces its latest menu “McNugget Seaweed Shake Shake” for McNugget lovers from March 2 to May 10, 2007.
Mr. Hester Chew, Chief Executive Committee, McThai Company Limited (McDonald’s Thailand), said that “This is the first time that McDonald’s refreshes our look of McDonald’s restaurants to be more colorful and lively under a new lifestyle concept. We intend to set McDonald’s as an ideal meeting place for today’s youngsters. McDonald’s Esplanade will be the model of the new restaurants and existing restaurants soon to be renovated.”
McDonald’s Esplanade is decorated with lifestyle concept that focuses on consumers’ current living trends. The shop is refreshed from traditional style of McDonald’s with all-new colorful decorations and furniture. McDonald’s Esplanade is expected to become the newest meeting place for consumers, providing fundamental contents for trendy people who are looking for entertainment with a provision of multimedia services in the shop such as music station and Wi-Fi Hotspot.
“McDonald’s is ready to cater to new generation consumers in every different lifestyle. Besides modernizing the restaurants through colorful decorations, we prepare special varied services for customers to meet, to greet, to rest and to celebrate. In addition to our strengths in food, menu and convenience, we expect that people will think of McDonald’s as a place which is more than a food destination. Services provided to our consumers include music station, picture download or photo printing from mobile phones as well as automatic movie ticket purchasing service from Esplanade Cineplex. We also plan to offer Wi-Fi Hotspot service for internet connection in the near future. All of which you can experience from McDonald’s Esplanade and we will surely expand such experience to more outlets.” Mr. Chew added.
Apart form the additional services and convenience; McDonald’s introduces McNugget Seaweed Shake Shake, the latest menu for consumers to enjoy with endless colorful offers. Made from high quality chicken meat mixed with McDonald’s selected ingredient, crispy coated, and then shake together with McDonald’s special seaweed seasoning. Available now at participating McDonald’s restaurants nationwide or call 1171 for McDelivery service. McNuggets Seaweed Shake Shake are offered at a special price of 49 baht from March 2 — May 10, 2007.
McDonald’s Esplanade
McDonald’s Esplanade is the first McDonald’s restaurant to be opened after Khun Vicha Poolvaraluck and partners have acquired the Master Franchise of McDonald’s in Thailand. Vicha is now Chairman of the Board of McThai Co.,Ltd. (McDonald’s Thailand), and Mr. Hester Chew has been named Chief of Executive Committee since October 2005.
McDonald’s Esplanade has been designed and decorated in modern style with the classic atmosphere of the McDonald’s brand. McDonald’s Esplanade is the model of McDonald’s new look restaurants that reflect consumers’ lifestyle and demands, decorated in colorful style with the use of contemporary furniture making customers feel comfortable and relaxed.
Location: G Floor, The Esplanade Complex Ratchada Road
Open Date: 8 February 2007
Opening hour: Sunday — Thursday 10:00 — 22:00 hrs.
Friday — Saturday 10:00 — 24:00 hrs.
Area: 285.5 m2
G Fl. = 180 m2and M Fl. = 105.5 m2
Kitchen area = 70 m2 and customer service area = 215.5 m2
Seats: 167 Seats
Indoor = 127 Seats (G Fl. = 62 seats, M Fl. = 65 seats)
Outdoor = 40 Seats
McDonald’s Esplanade is designed under “lifestyle concept”, focusing on reflecting current consumers’ lifestyle and responding to consumers’ needs. The shop decoration concept is a result of a study of consumers’ behavior which reflects that consumers are now looking for more than a food destination where they can let themselves at ease and do their leisure activities in the restaurant. McDonald’s has therefore come up with McDonald’s Esplanade to provide consumers with convenience and friendly atmosphere. McDonald’s Esplanade provides fundamental contents for trendy people who are looking for entertainment with a provision of multimedia services in the restaurant such as music station, movie ticket reservation service and Wi-Fi Hotspot.
McDonald’s Esplanade is decorated in a fresh new look that differs from other McDonald’s outlets in order to be more accessible to our consumers. Colorful and more vibrant pictures are brought into the decoration to reflect the liveliness. Adding up with modern style furniture, McDonald’s Esplanade perfectly represents a new destination of today’s generation.
For more information, please contact
JWT Public Relations
Sumet Kanchanapan (Deer) Tel: 086-604-9594
Wanlapa Sookyai (Paew) Tel: 081-427-4827
Fax: 0-2259-9246
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