Bangkok--28 Feb--JWT Public Relations
McDonald’s warms up the 2007 market with the introduction of McDonald’s Esplanade - “a lifestyle concept shop” offering new trend for every lifestyle. The new concept restaurant aims to be a new meeting place for young adults and teens. McDonald’s also introduces its latest menu “McNuggets Seaweed Shake Shake” for McNuggets lovers.
Mr. Hester Chew, Chief of Executive Committee, McThai Co., Ltd. reveals that “With the changing lifestyle and ways of living of today’s consumers, and with our constant concerns to consumers’ needs, McDonald’s is revamping our restaurants to be in line with the changing consumers’ lifestyle. We proudly present McDonald’s Esplanade as the first of our new-look restaurants which have a lot more to offer our customers than ever. We are hoping that this restaurant will be a new favorite place for everyone.”
McDonald’s Esplanade is decorated under a new lifestyle concept that focuses on consumers’ current living trends. The shop is refreshed from traditional style of McDonald’s with all-new colorful decorations and furniture. McDonald’s Esplanade is expected to become the newest meeting place for consumers, providing fundamental contents for trendy people who are looking for entertainment with a provision of multimedia services in the shop such as music station and movie ticket reservation.
“McDonald’s Esplanade will be the model of the new restaurants soon to be opened and existing restaurants which are planned to be renovated. At the same time, we will also reflect this new lifestyle concept through advertising, public relations and other activities in order to strengthen our long term brand recognition amongst consumers” added Mr. Chew.
In 2007, McDonald’s projects to modernize the brand image to be more lifestyle-oriented so as to get closer to its customers. With its marketing strategies and activities to provide the right services to serve customers’ demands, the company is hoping that McDonald’s will become more than a food destination to everyone.
“And to offer more excitement in terms of menu choices, we are introducing new menu ‘McNuggets Seaweed Shake Shake’ which we believe that will be well received by our customers. This year, there will certainly more new menus to come. Please wait and see.” ended Mr. Chew
McNuggets Seaweed Shake Shake is the latest menu from McDonald’s. It is made from chicken meat mixed with McDonald’s selected ingredient, crispy coated, and then shake together with McDonald’s special seaweed seasoning. Available now at participating McDonald’s restaurants nationwide or call 1171 for McDelivery Service, special price at 49 baht (from 60 Baht) from March 2 — May 10, 2007.
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