Bangkok--1 Mar--Aziam Burson-Marsteller
The Pizza Company operated by the Minor Food Group Plc, started 2007 a 6th anniversary celebration involving an exciting new 140 million baht “Buy One and Get One Free” campaign that returns profit to consumers. Consumers can get 2x delectability via two medium pizzas for the price of only one. The company anticipates that with this new campaign, pizza orders will exceed 1.2 million pans during the 1-17 March promotional period.
Mr. Andy Holman, General Manager, The Pizza Company said about the history of this value campaign, “In order to express our deep appreciation to The Pizza Company’s customers, who have demonstrated their trust in our quality and preference for our delicious pizza over the last six years, we choose the promotion that consumers most look forward to - the “Buy One and Get One Free”. This campaign is our special gift and we hope that it will hit the hearts of all The Pizza Company 1112 fans.”
The Pizza Company has a plan to boldly expand its presence in the delivery sector, which achieved a growth of 16% in 2006, representing 45% of the overall pizza market. “In today’s fast paced lifestyles, consumers are looking for convenient service. We believe that the delivery service is a major channel to broaden our market base. For this reason we are launching an intense marketing activation plan which includes a training program for pizza delivery staff and arrangements for more than 2,000 vehicles to assure customers of fast delivery,” added Mr Holman.
According to Mr Aniruth Mahathorn, Marketing Director — The Pizza Company, “For this promotion, 140 million baht was set aside for the marketing communications activation that include commercials, mass transit ads, print ads and publicity activities. We expect that this promotion will be as successful as the earlier ones and anticipate that pizza orders will reach 1.2 million pans nationwide during the 17 days of the promotional period. To broadcast this enticing campaign to The Pizza Company fans, we are launching the new Delivery Boy commercial that will be on air nationwide, starting from March 1.”
To reinforce the double deliciousness concept the famous love birds, Dome Pakorn Lum and Ploy Sherman were invited to celebrate the launch of this new campaign and showcase the techniques of making their favorite pizza dishes including the Super Deluxe and Seafood as the special gifts for The Pizza Company.
Consumers can easily join this Buy One - Get One Free campaign by simply ordering a medium size pan at the regular price of not less than 220 baht, and receiving a free pizza of the same size. The new campaign also returns another benefit to customers by delivering Extreme Pizza that incorporates the top value of premium quality toppings and the exclusive triple crust of cheese, sausage and bacon as a choice of double delectability to excite customers.
Interested consumers can take advantage of the new Buy One - Get One Free campaign between March 1-17, 2007, at any of the 169 The Pizza Company stores nationwide or through the home delivery service by calling 1112. Their pizzas will arrive oven hot within 30 minutes guaranteed without any extra transportation charge.
For more information, please contact:
Patawee Chaipatana or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel. 0 2252 9871 or 08 1933 5703
E-mail: [email protected]
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