“Yum Yum” hits sales target after launched the new flavor of Tom Yum series

ข่าวทั่วไป Thursday March 1, 2007 14:22 —PRESS RELEASE LOCAL

Bangkok--1 Mar--Be 1 Communications
“Yum Yum”, an instant noodles brand of Wan Thai Foods Industry Co., Ltd. recently introduced its latest flavor Yum Yum “Jumbo” Tom Saab E-San style, which is the new flavor of Yum Yum Jumbo Tom Yum series. The new flavor will be presented by Piey — Panwad Hemmanee as a presenter.
Mr. Satoru Nakamura, President and Managing Director of Wan Thai Foods Industry Co., Ltd., a manufacturer of “Yum Yum” instant noodles brand revealed that “Since we had re-launched “Yum Yum” Jumbo Tom Yum series last year, our sales volume has been increased dramatically. It’s not only about our shipping volume, but stores’ sale volume has also become double. With a colorful, modern illustrate packaging and characters of our presenter “Piey — Panwad Hemmanee” can reflect our product very well. We believe that our customers are satisfied with our renewal taste of Jumbo Tom Yum series.
Today, we have another new announcement of new product. It is Yum Yum “Jumbo” Tom Saab E-San style which is the latest flavor of Tom Yum series. We launched Tom Saab E-San style to strengthen Yum Yum “Jumbo” Tom Yum series. This is very authentic E-San style Tom Saab. We think this menu is very unique and different from other product. We selected this menu because according to our consumer research, this menu is one of the most attractive menus which don’t exist in the market. As our company policy, we have been using consumer research as the most important source of information how manufacture should response to consumer.
Therefore, in order to realize original E-San style menu, we seek suitable ingredients such as Pakchi Farang in our new product. Also we use Kao Kua as unique E-San style. We also have the real pork bone soup which 8 hours the boiling process passed. As you may remember me, as a food manufacture, we should use good raw materials for more deliciousness. So, we select good material for E-San style Tom Saab for more consumer satisfaction, said by Mr. Nakamura.
For futher information, please contact
Khun Piyapatr Suriyasak or Khun Patteera Khongying
Be 1 Communications Co., Ltd.
Tel: 0-2664-9050 ext. 1614 and 1603

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