Bangkok--1 Mar--Canon Marketing
Last year records 4.4 billion Baht with 32.5% growth and Canon printer maintains the no.1 position for 7 years in a row
Canon Marketing (Thailand) has announced its 2007 vision and business direction targeting at 5.6 billion Baht in total revenue. Moreover, it has been objecting to maintain the leader position in Printer market and to achieve the no.1 in Digital Camera, and increase market share for Multifunction Copier markets.
President and CEO of Canon Marketing (Thailand) Co., Ltd., Mr. Hisahiro Minokawa said “As to celebrate Canon group 70th anniversary globally, Canon Marketing Thailand sets its goal aiming at 5.6 billion Baht in total revenue. Since Thailand is one of the four strategic markets under the campaign “Victory Country”, Canon Marketing Thailand will increase our marketing budget more than 30%, therefore this year will be our significantly proactive strategic marketing approach. The company will focus on excellent innovative products and well-planned marketing strategy to boost up local market campaign with full products line up . Now we are ready to fulfill our product lines in every categories and every segments. We plan to launch our major products to all Thai market segments such as printer and digital cameras in the consumer market and imageRUNNER, the photocopy machines in the corporate market.”
" In 2007, the Consumer Imaging and Information (CII) Division will launch digital camera, VDO camera, compact photo printer, All in One printer, Laser printer and single function printer totally more than 70 models meanwhile Business Imaging Solution (BIS) Division will launch the Series 30 Multifunction Photocopy Machine (image RUNNER). Besides, we intentionally focus to develop our dealer network and to strengthen our business partnership to create and provide the opportunity for touching and trying experienced program with Canon truly completed solution for our consumers.”
“This year will be the significant year of Canon Thailand, We target to achieve no.1 unit share in digital camera market while maintain our consecutive top market share of inkjet printer market, increase market share for the multifunction photocopy machine together with serving most excellent service to our customers. We will develop and focus on our 5 stars level service in 4 main areas: 1. Establishing new service center in greater Bangkok, Chiang Mai and Khon Kaen 2. Renovation for Service Center at Head office and Pantip Plaza. 3. Develop and expansion for Authorized Service Network 4. Set up Customer Care Center. At Tel. 02-344-9888
In the year 2006, the total company’s recorded of 32.5% increase in revenue, which was 4,470 million Baht. The Consumer Imaging and Information (CII) Division’s product as the Single Function printer segment can maintain no.1 in inkjet printers for 7 consecutive years with market sharing than 42.5 % while the other segment, the All in One printer (AIO) increases from 9% to 25% of market share and climbs up from 5th ranking to 2nd ranking. For Digital Camera section, Canon had a tremendous growth of 70% against 2005 and became the second largest in term of unit share.
The Business Imaging Solution (BIS) Division reported of 20% growth for sale and shown the outstanding growth between 20 -120% with the increase of all product segments. The imageRUNNER increased its 25% revenue and the imagePROGRAF ( Large Format Printer ) was recorded as the most increasing and highest growth product segment. The BIS Division has continued its “ Business can be simple” concept to communicate with target group and plan to launch the imagePRESS C7000 VP into Thai market as the first country in the region at the PACK PRINT INTERNATIONAL event.
“For the significance of 70th anniversary, Canon has established several of activities concerning social responsibility for over the past year. It was very honored having an opportunity to hold “Our Father’s Garden”, the Photo exhibition at the Royal Flora Ratchaphruek 2006 exposition. Besides, Canon has contributed to those activities supporting education. With the hope of being a part for creating a wonderful community, we are promising to support and contribute to Thai Society.” He added
” We have a very strong belief that we are to pave our way reaching through our Excellence in order to lift up the new standard of product and service to satisfy all involving companies: customers, staff, and our partners. Canon is ready to be in line of the leading company in Thailand.” Mr.Hisahiro Minokawa concluded.
About Canon
Canon Marketing (Thailand) Co., Ltd, is established in 1994 and the subsidiary of Japan’s Canon Inc, has over 400 employees. Canon Marketing (Thailand) Co., Ltd, continues providing a range of digital imaging equipments and office solutions with a team of direct sales personnel and a network of more than 120 dealers and 130 service centers to provide comprehensive customer service to Canon users throughout Thailand.
At Canon we dedicate to the advancement in technology and innovation and commit 10% of its total revenue each year to R&D. Canon has consistently remained as one of the top 3 companies to earn the most number of patents over the last decade. Since 1993, Canon continues to be ranked as one of the world's largest corporations by the Fortune Global 500 Ranking. Guided by its kyosei philosophy, which focuses on "living and working together for the common good," Canon delivers high-performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available at www.canon.co.th
For more information please contact:
Canon Marketing (Thailand) Co., Ltd.
Pataneeya Siripraprut
Tel: 0 2344 9999 ext. 134
Email: [email protected]
Click for photo release at www.thaipr.net