Bangkok--7 Mar--Arc Worldwide
P&G Thailand by Olay White Radiance Intensive Whitening Cream hands over a new beauty mission to 3 famous divas of Thailand including ‘Natalie —Chiaravanond, Mai — Visa Sarasas, and Amm - Suttikarn Wangchareontaweekul ,’ each with unique personalities, to prove for themselves the amazing result of having a naturally glowing fair skin. Divas invite consumers to get real experience from Olay White Radiance and share beauty tips with the campaign, “Olay’s Beauty Challenge” where any interested women can prove their own results from at leading department stores nationwide.
Mr. Thanayus Leeraphan, Assistant Brand Manager of Procter & Gamble (Thailand) Ltd., reveals about Olay’s recent marketing strategies for the brand new “Olay White Radiance Intensive Cream’ which is the latest beauty innovation that offers 3-step treatments to keep the skin beautiful with long lasting natural fairness. Since we want the consumers to experience the gift of having beautiful long-lasting natural fair skin, we then created real-experience marketing activities where people can share their true experiences and beauty tips aiming to create confidences among those who never try Olay products to be able to test and eventually enjoy a lon- lasting natural fair skin.”
The experiencial marketing strategies with ‘Olay Beauty Challenge’ began with P&G’s concept, ‘having a long lasting natural fair skin is like a precious gift wished by all women.’ P&G then decided to tell the stories of real beauty experiences through 3 young passionate divas, ‘Natalie —Chiaravanond, Mai — Visa Sarasas, and Amm - Suttikarn Wangchareontaweekul’ who has different unique personalities and do not usually believe in anything very easily. The three divas had accepted the challenge in proving the effectiveness to create a beautiful long-lasting natural fair skin from Olay White Radiance products which the will express their own impressive stories with this special gifts that has created ‘many good stories from having a longer-lasting natural fair skin.’ This real-experience strategy will help promoting and reiterating the product’s concept of ‘reaching confidently towards your dreams.’
In this occasion, the company has selected Natalie Chiaravanond, an actress with a well-known family name as one of the three divas who was challenged by Olay. She said, “Nowadays, I have a lot of outdoor shootings which cause my skin to be exposed to both sunlight and dust. So, I necessarily need to nourish and at the same time protect my skin from harmful UV. Usually, my skin easily gets dark and dull and it takes longer time to recover back to its normal fair tone. When Olay challenged me to try new Olay White Radiance Intensive Cream, I was reluctant at first because I have always been using those counter brand products since I was studying in the US. Then, I heard from my closed friend who is a makeup artist that Olay is now getting popular among many of his peers, so I decided to give it a try. It was unbelievable that only one bottle of Olay can make my skin naturally fair for a longer time without easily getting dull and dark. Many of my friends asked me about my skin secrets. Their questions boosted up my self-confidence. And most surprising of all, I was also invited to be the leading character in a new soap opera by a director I have always wished to work with. I have to thank ‘Olay White Radiance Intensive Cream’ since the product gives my skin a longer-lasting, natural fairness which brings many good things into my life which I considered as a surprising gifts everyday.”
Also, ‘Mai — Visa Sarasas,’ another popular actress who is lucky in both game and love, reveals her impressive experience, “Usually, I always meticulously take care of my facial skin, but when I came back to Thailand where the weather is very hot with very strong sun light, I needed an extra cares to keep my skin fair and glowing. I will be even more careful when selecting the skincare products which means I never fall into the traps of any advertising because many times, those commercial are over exaggerated. When Olay has approached me to take the challenge to try new ‘Olay White Radiance Intensive Cream,’ I was first reluctant and did not give in until I found out that Olay is one of the best selling products in USA and a respected beauty editor who is closed to me guarantees about the quality of the product with her job title. Today, I trust in Olay and let it protect and nourish my skin to keep it glowing and fair. My beautiful fair skin caused my loved one to send me a bouquet with a card saying that I look more beautiful nowadays. Thanks Olay for bringing good things which are like a valuable gifts to me.”
Amm - Suttikarn Wangchareontaweekul, a leading Thai model, revealed that “In my career , I always wear lots of makeup and expose my skin to strong spot light and sun rays so I need to take an extra care of my skin. I have tried many expensive creams, but still haven’t find the right one because I have problems with blemishes and blotches. When Olay first approached me to try their product, I hesitated because I didn’t believe that it would work. But when I tried it, I fall in love with it. I felt that Olay cream texture is light and quickly permeates into my skin without leaving any oily marks and also effectively reduces the blemishes and spots on my face, creating a naturally fair skin for longer time. Today, I am much happier and more confident in performing my model career. Most importantly of all, I was also selected to walk in the finales of 4 big national fashion shows. Thank you Olay for the longer-lasting naturally fair skin.”
Olay White Radiance Intensive Cream has 10-times intensive Vitamin B3* that reduces blemishes and blotches and the natural skin exfoliation that reveals fairer and more radiant skin. The product also has SPF 24 that protects the skin from both UVA and UVB rays that can reverse the skin back into dullness, keeping the white skin last longer. Also, it is enriched with nourishing vitamins and Olay’s specialty moisturizers that make the skin naturally glowing from inside out and last longer without traces of oiliness. This product will make ‘everyday a special gift for woman to reach for highest achievement confidently.’
Also, Olay products gives special gifts for all women to reach for their career dreams with more confidence through Olay’s special activities that invites Thai women nationwide to prove for themselves the long-lasting naturally fair skin with ‘Olay Beauty Challenge’ — a road-show that rotates to reach out for women in all corners of the country since the end of last year until today at beauty corners of leading department stores countrywide. For those who want to experience a longer-lasting natural fair skin as everyday’s special gift from new Olay White Radiance Intensive like ‘Mhai, Natalie and Amm’ can check out the product at leading beauty stores nationwide.
*Vitamin B3 (Niacinamide) proportion when compared with Olay UV Cream
For more information: Arc Worldwide Thailand
Srisakow Nilacumn (Onn) / Tel: 02 684 5704/ Mobile: 081 851 9188
Pariya Dharmajiva (Ae) / Tel: 02 684 5704/ Mobile: 086 302 5957
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