Bangkok--8 Mar--Aziam Burson-Marsteller
TWO GIANTS, GMM GRAMMY AND TRUE, JOIN TOGETHER TO CREATE THE CONVERGENCE LIFESTYLE PHENOMENON THROUGH TRUE MUSIC
STARTING WITH GOLF & MIKE — THE HOTTEST ARTISTS FROM GRAMMY AND THEIR LATEST ALBUM “ONE BY ONE,” WITH FREE UNLIMITED CONTENT DOWNLOADS FROM TRUE MUSIC FOR TRUE MOVE CUSTOMERS
True has announced its collaboration with GMM Grammy to create a new Convergence Lifestyle phenomenon through True Music. Customers can now enjoy entertainment experiences with all Grammy artists across all services of True Group including True Move, True Life, True Online, True Visions and True Money through the True Move 99 Baht SIM, a single SIM that meets all customer needs. Customers can download unlimited multimedia content via www.truemusic.com and wap.trueworld.net as well as watch their favorite artists via True Music on True Vision channel 56.
This new Convergence Lifestyle phenomenon will allow customers to get close to their favorite artists, starting with Golf & Mike and their new album “ONE BY ONE”, and 150 lucky customers will join an Interactive Concert by True Music on March 25, 2007. This will be the only time they will be able to request Golf & Mike to sing and dance the way they prefer.
Mr. Ardkit Suntornwat, Director & General Manager, Multimedia Services for True Corporation Plc., said, “As the leader of the Convergence Lifestyle, True is reinforcing its leadership in True Music digital content through www.truemusic.com by joining with GMM Grammy, the leader in the Thai music industry, and offering the latest album “ONE BY ONE”. The album, in the form of multimedia entertainment content on the Convergence Platform from True Music, adds more choice for the enjoyment of all fans. They can chose from high-tech channels including a True Move mobile phone through wap.trueworld.net; an Interactive Concert by True Music; True Music on True Vision channel 56; and over the Internet at http://golfmike.truelife.com , which is the online community for the Golf & Mike fan club.”
Fans can get the latest news and find out about all of Golf & Mike’s activities; get free ringtones, Color ring, wallpaper, themes and other downloads; and can chat with Golf & Mike person-to-person through the “On” program.
As a special benefit, Golf & Mike fans can also experience high-quality multimedia entertainment content simply by using a True Move 99 Baht SIM, which has many privileges from the True Group. It also offers Golf & Mike’s free Enhanced CD called “ONE BY ONE”, which includes music videos, behind-the-scenes footage, interviews with Golf & Mike, a gallery of photos and games — content that is not available anywhere else.
Customers can download unlimited content for free through True Move SIM, such as ringtones, music video clips, M-Card and Color ring, just by pressing *4000. True Group customers are entitled to buy the Golf & Mike Enhanced CD for just 79 baht only at True Shops, True Move Shops and all 7-Eleven stores nationwide. They may also be one of the lucky 150 people who will win a concert ticket to be next to Golf & Mike and ask them to sing and dance the way they like at the Interactive Concert by True Music on March 25, 2007.
Mr. Suwat Damrongchaitham, Managing Director, GMM Digital Domain Co., Ltd., (GMMD) said, “This partnership reflects GMM and GMMD’s 2007 strategy of Innovative Music Marketing, which is being customer centric as well as establishing strategic partnerships. This partnership also reinforces our leadership in content and talent, enabling us to maximize our resources and developing a convergence distribution channel for customers to enjoy our content anywhere and anytime. This perfectly fits the lives of people who want a convergence lifestyle today.
“This is the first time that Golf & Mike fans can access their favorite singers online, off-line, via mobile phone, TV or computer and through other channels. They can get close to their favorite singers with the exclusive rights to Golf & Mike songs, VDOs, and even share their lifestyles. Many activities will be interactive, which is ideal for our target group of teenagers and the next generation. In addition, this strategic partnership combines the strengths of both companies from the strategic to the operations level. GMMD believes that this approach will help to develop new value for consumers and generate favorable benefits for both companies.”
“True and Grammy are determined to develop digital content for True Music and offer a variety of activities for customers to experience and connect with their favorite artists all year round. This arrangement meets the lifestyle demands of all customers who use True Group products and services,” Mr. Ardkit concluded.
For more information, please contact:
PR Department, True Group
Sisadhi Reuben Tel: +66 (0) 2643 2463
Email: [email protected]
Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772
Email: [email protected]
Wipada Isara Tel: +66 (0) 2699 2778
Email: [email protected]
Thadhamon Chanthana Tel: +66 (0) 2643 2466
Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul Tel +66 (0) 22529871-7
Email: [email protected]
Jaruwan Vorarakthananune Tel +66 (0) 22529871-7
Email: [email protected]
PR Department, GMM Grammy
Wilasinee Haesakul Tel 081-550-4255
Email: Vilasinee.hae@gmmgrammy.com
Paisan Chanchaingarn Tel 081-656-2543
Email: Paisarn@gmmgrammy.com
Preeyaporn Boonnamsang Tel 081-700-1318
Email: Preeyaporn.boo@gmmgrammy.com
Ksamawan Sakulshapchareon Tel 086-788-9566
Email: Preetinuch Somsri Tel 081-855-1145
Email: Preetinuch@gmmgrammy.com