Bangkok--8 Mar--Aziam Burson-Marsteller
The house brand apparel market has continued to grow in Thailand. In response to this positive trend, Big C has launched 2 new apparel house brands; 1) in collaboration with Disney it has introduced ‘Pooh by Big C’; and 2) ‘D-line’, dresses for working women. Big C is confident that both of these new apparel lines will be warmly received by the market. The company has also prepared to welcome the summer with the ‘Only @ Big C Summer Tropical,’ Big C fashion show.
Ms. Jariya Chirathivat, Vice President, Marketing & Communications, Big C Supercenter plc said that according to the market trend for apparel products, the house brand segment has represented an increasing share of the total market. Most consumers are not especially brand loyal. In this situation, Big C sees significant growth opportunities for our ‘Only @ Big C’ line, which has quality designs and reasonable prices.
“Last year’s launch of Only @ Big C increased brand awareness and recognition among customers as well as created brand affinity among key customer groups. The Big C Softline department’s total sales have increased by 15% while the Only @ Big C segment has increased 20% over the last year. The best selling brands are The Cove, clothing brand for adults and Dondolio, a clothing brand for children with 15-20% sales growth,” added Jariya.
This year Big C, therefore, has decided to launch two new apparel brands within the Only @ Big C segment, ‘Pooh by Big C’ from Disney and ‘D-line’. Pooh by Big C offers clothing for boys and girls 1-14 years, designed with Pooh characters. The specific designs are exclusive to Big C. Big C is the only hypermarket to receive this exclusive Disney license for Pooh designs. The D-line brand offers working dresses for women, 21-35 years. These additions will extend the offerings of Only @ Big C to cover additional consumer segments and provide greater customer satisfaction.
Moreover, Big C offers linens and housewares under Country House, Chambray and Comfortta brand names. Their products are bath towels, cushions, curtains and bath accessories with unique designs available only at Big C.
To present Big C’s Summer Collection 2007, the Company is organizing a fashion show under the concept ‘Summer Tropical’ focusing on colorful and casual clothing integrated with natural designs i.e. flowers in yellow, green, violet, pink and blue. Men’s items include loose fitting shirts with soft colors, while for women there will be blouses and skirts as well as dresses designed in a romantic style and nice colors.
“Only @ Big C Summer Tropical fashion show will reinforce brand recognition and build confidence in the products, particularly regarding their fashionable design. We believe this activity will attract consumers. We also expect it will increase sales by 20 percent,” concluded Jariya.
Only @ Big C house clothing brands cover children through adults. For children there are: Emily — girls’ fashions, Dondolio — boys’ fashions, and Modabimbi — fashions for babies. Teenagers: FFWD — men’s casual wear and C-Zone — women’s casual wear. There is also ‘The Cove’ — denim fashions for ladies, men and children.
To welcome the coming summer, Big C is launching the “Rich in Summer with Ngoen Ngoen Ngoen (Money)” campaign. Customers who spend 400 baht or more from now until March 29, 2007, will get 2 chances to win: 1) First lucky draw, the customer will receive a coupon that they fill in and submit for a chance to win a 5,000 baht Big C voucher. 50 prizes will be awarded every week for four consecutive weeks, for a total of 200 prizes and a cumulative value of 1 million baht. Every 400 baht payment made via the Big C card or the Krungsri GE credit card will be granted an additional coupon; 2) Second lucky draw, customers who spend a cumulative 2000 Baht will have a chance to win two Ngern Ngern Ngern (Money) Musical theatre tickets, worth 1,000 — 2,500 baht per ticket. Every week for four consecutive weeks, 20 prizes will be awarded, with a total of 80 prizes with a cumulative value of 240,000 baht. The customer only needs to send the total spent at Big C via SMS through AIS, DTAC or TRUE MOVE to tel: 4219333 (3 baht/message service charge). The winners must submit a total shopping value of least 2,000 baht.
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trade operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 49 stores nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Satida Sritunyathorn or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871