Bangkok--9 Mar--PR SOLUTION
TRUE INTRODUCES THE CONCEPT OF FUTURE LIVING ROOM, HIGHLIGHTING THE MODERN LIFESTYLE TREND WITH ONE-STOP INNOVATIVE COMMUNICATION SYSTEM FOR CONTEMPORARY HOMEOWNERS IN HOME BUYERS’ GUIDE FAIR 2007
True Corporation Plc, once again reinforces its leading role in bringing about ‘Convergence Lifestyle’ by introducing the future trend of living under the concept “Future Living Room” at the Home Buyers’ Guide Fair 2007. This concept highlights convenience, independence, and advanced technology with True’s services and technology to fulfill the needs of today’s modern lifestyles. True invites all home buyers and interested consumers to experience and select the best options for their lifestyle at the Home Buyers’ Guide Fair 2007, Impact, Muang Thong Thani, Hall 3 and 4 during 16-18 March 2007.
Mr. Phaibul T. Sirivanich, Director & General Manager — Consumer, True Corporation Plc., said that True shares the vision to promote new lifestyle trends at the Home Buyers’ Guide Fair 2007 under the Future Living Room theme. True is participating in this event by offering innovative solutions in communications as well as new services that meet the needs of modern people’s lifestyles. The Fair is divided into 3 zones; the first zone is the Future Living Room which illustrates the concept of a contemporary living room equipped with advanced facilities including solutions and various new technologies. In addition, there is the Cyber Home Solutions by True that has been designed to introduce modern enhancements in the home including the creation of a personal radio station through www.trueworld.net , online global news updates through e-Book services and innovative gadgets such as I-Theater which is not only a personal theatre but can also be linked with the iPod, DVD player or game consoles.
There is also an Information & Service Zone in the form of a reception area where True staff are on-hand to give advice and information about True’s products and services. Moreover, there is the Home Entertainment zone which delivers entertainment to home viewers through TrueVisions (previously known as UBC) and True iPTV “Personal TV” — an option that would keep viewers updated with unique content in music, movies, fashion, news, reality show, kids and teen programs 24 hours a day. In addition, there is a Video on Demand service by which customers can order movies, series, karaoke or concerts anytime of the day. Via high speed Internet, True is ready to indulge its customers with a wide variety of services to answer their needs.
Mr. Borisuth Kasinpila, Managing Director of Home Buyers’ Guide Co., Ltd. said that Home Buyers’ Guide Magazine aims to provide answers and information for new generation customers when it comes to purchasing a house. The market for townhouses and condominiums today is undergoing a transition in two main aspects: accessibility to sky train transportation coupled with advanced technology. Home Buyers’ Guide Magazine believes that True is the ideal choice in fulfilling customers’ demands regarding advanced technology because True’s unique and convergence technology is capable of blending in perfectly with today’s trendy lifestyles of new generation homeowners and fully serving their needs.
Moreover, home buyers can also search for information that would help in their decision to purchase a house that is most suitable for them. They can experience the advanced technology through satellite photographs which would allow them to view up to 45% of the locations of different projects in the central area. Moreover, special promotions from townhouse and condominium project operators as well as special interest rates from leading commercial banks in Thailand will be offered to those who visit the fair.
“True and the Home Buyers’ Guide Magazine are committed to delivering the best service to customers. This cooperation between the two at the ‘Home Buyers’ Guide Fair 2007’ is the ideal way to respond to the new demands of modern lifestyles. Not only would it offer convenience for homeowners while they are in and outside the house, but it would also ensure security at home for the family,” Mr. Phaibul concluded.
For more information, please contact:
PR Department, True Group Ref: (045) 09/03/2007
Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected]
Wipada Isara Tel: +66 (0) 2669 2778 Email: [email protected]
PR SOLUTION
Prapas/ Chitruetai/ Sitthikorn
Tel: 0-2656-8059 / 0-1827-7354
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