Bangkok--16 Mar--JWT Public Relations
Spends over Bt50 million to penetrate its line into music lifestyle market by targeting youth with “D840/D900/E900 Music Edition” offering free 1GB microSD with Rain’s music contents and a chance to win “Rain’s Coming” concert ticket and special meet-and-greet with “Rain”
D840 D900 E900
Samsung invests Bt50 million to gear up into Music Lifestyle Market by launching the debut of its music edition phones, “D840/D900/E900 Music Edition” along a special campaign, SAMSUNG Music Edition Presents RAIN’s Coming”. The limited edition of D840/D900/E900 phones feature free 1GB microSD and a chance to win 200 Rain’s Coming concert ticket and an exclusive meet-and-greet with “Rain”.
Mr. Manatase Annawat, Senior Manager of Integrated Marketing Communication and Telecommunication Business, Thai Samsung Electronics, revealed that “To ensure our presence in the music phone market, Samsung has allocated a budget of over Bt50 million in an effort to promote its new music phone line on various activities and campaigns to extremely penetrate it. And by the end of this year, consumers will see a full line of more than 15 models of music phones from Samsung targeting the younger generation of consumers who are addicted to music and who consider music to be an essential part of their lifestyle. In addition, Samsung is pleased to introduce our new D840/D900/E900 Music Edition to young generation of savvy, music-loving customers with a special campaign, “SAMSUNG Music Edition Presents RAIN’s Coming”
“SAMSUNG Music Edition Presents RAIN’s Coming” will drive Samsung to Music Phone by offering a privilege for the participants i.e. 1GB micro-SD with special “Rain contents” such as music videos, wallpapers, ring-tones. They will also get the chance to enter a lucky draw to possibly win 200 Rain’s Coming concert tickets and an opportunity to join a special meet-and-greet with Rain.
“To reinforce our penetration in music phone market, Samsung privileges a special promotional campaign for those purchasing the new “Samsung D840/D900/E900 Music Edition” with “SAMSUNG Music Edition Presents RAIN’s Coming”. The new promotional campaign exclusively offered for youth and music lovers. We hope that the campaign will receive good response from consumers that will enable Samsung to become a part of today’s youngsters in terms of music” Khun Manatase said.
The new D840/D900/E900 Music Edition presents in the “limited edition” offering 1GB micro-SD with special “Rain’s contents” and is available in a limited run of 20,000 units nationwide. The D840 Music Edition is available in metallic silver priced at 11,900 baht. The D900 Music Edition is available in 3 colors; black, wine red and loyal blue at 12,500 baht while the E900 Music Edition is available in black, sweet pink and silver at 9,500 baht
To participant in “SAMSUNG Music Edition Presents RAIN’s Coming”, consumer can simply participate by purchasing the new Samsung D840/D900/E900 Music Edition from today until May 15th, 2007 or search and click for more information at www.th.samsungmobile.com
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com .
About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is the leader in consumer electronics, IT, and mobile phone market. In 2005, the company achieves sales of over Baht 15.8 billion with the majority of market share in Projection TV, Plasma TV, Flat screen TV, LCD monitor, computer monitor, refrigerator — both side-by-side and two-door, The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and factory in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com/th
Press Contact
Thai Samsung Electronics Co., Ltd.
Prinda Nilthachan Tel: 0-2695-9169
Fax: 0-2670-2267 Email: prinda.n@samsung.com
JWT Public Relations
Sumet Kanchanapan
Tel: 0-2204-8227Fax: 0-2259-9246Email: [email protected]
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