Bangkok--16 Mar--Krungthai Card
KTC pursues new segment of metro living lifestyle with KTC-I am Titanium MasterCard Card. Unleash the real you and live life at a different height.
KTC introduces KTC-I am Titanium MasterCard Card with the assistance of five established partners to pursue a new segment of people with metro living lifestyle: sophisticated, good-looking, willing to spend, confident and self-caring. This strikingly designed, glow in the dark card will offer all-round privileges to cover all aspects of living. New commercial “Stand up….say I am” scheduled for release on March 17th to reaffirm the sense of identity. 20,000 applicants expected this year.
Niwatt Chittalarn, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited said “We are trying our very best to reach all segments of consumers. Our studies have revealed that there are actually certain people whose requirements are not yet satisfied by the offerings of the industry. They are growing very quickly in number and they are the new generation of city dwellers with metro living lifestyle. You would say they are considerably individualistic, have the sense of leadership and care about themselves in all details from head to toe. We are talking about people who are ready to do everything to make their day, people who party but never forget about their health and look. Now, we see the opportunity to attract them as members because they are people with high purchase power, a stable career and the willingness to spend on what they like, brand items and trips to exotic locations. They are the target group of “KTC-I am Titanium MasterCard Card.”
“KTC-I am Titanium MasterCard Card” reaffirms the “Me” in KTC Mini credit cards. The focus here is on individualism and “Stand up…say I am” concept, and it will be materialized through the design of the card, the commercial and the privileges. The card is strikingly designed with glow in the dark feature —the first in Thailand. The graphic on the card is Michelangelo’s David, known as the most beautiful sculpture of a man in the world, signifying confidence and strength; and, white wings signifying the individualistic lifestyle, confidence and strong desire.”
“The privileges may be divided into five classifications. I am-Strong: Health & Wellness — sports, exercise, spa and fitness privileges at Super Sport, Fitness First and Body Shape. I am-Excite: Leisure & Travel — relaxation, travel and cinema priveleges at Metropolitan Hotel and other establishments. I am-Extreme: Hip Hangout — privileges at nightlife locations like 70’s Bar, Bed Supper Club and Silom Soi 2. I am-Dine: Restaurant — dine well in agreeable settings at Gloria’s Jean Coffee. I am-Trendy: Gorgeous Appearance — skincare and grooming privileges from the likes of Lab Series, Miss Sixties, Diesel, ANR and Theatre.”
“One other thing which makes “KTC-I am Titanium MasterCard Card” so special is that the card is introduced with the assistance of five established partners: Body Shape, DJ Station, Fitness First, Habitat, and Jubilee Diamond. Cardholders will enjoy privileges from all five partners for as long as their membership is valid. For instance, 40% discount on weight or breast programs and additional 5% discount on all programs after discount at Body Shape; waiver of entry fee and membership fee for the first month upon application of annual membership plus free upgrade from Home base to Passport base at Fitness First; 5% discount on regularly priced items and the privilege of viewing and purchasing new arrivals first at Habitat as well as Habitat catalogue worth 800 Baht for all new collections; additional 5% discount on Smart Diamond products and 10% discount on regularly priced items at Jubilee Diamond plus double Jubilee Member Plus Reward points when making a purchase on birthday; and, 10% discount at pubs and clubs in Silom Soi 2 like Expresso, Disco Disco, Club Caf? and JJ Park from DJ Station.”
“We will continue to find more privileges for the cardholders through existing and new partners to best satisfy their requirements. Initially, we will introduce three privileges to match the metro lifestyle. Simply apply for the card from now until June 2007 and be among the first 100 cardholders to use the card and be eligible for a host of gifts, no drawing involved. These include diamond earrings, accommodation vouchers, health check-up programs, PTT fuel vouchers and many other discounts. Spend on the programs from now until December 2007 and be eligible for additional offers and privileges from establishments like Lab Series, Bed Supper Club, ANR Man and ANR Women, People, 27-Friday, Keven, Tube Gallery, Theater, Metropolitan Hotel, 70’s Bar and Gloria’s Jean Coffee.”
“Additionally, cardholders will enjoy basis card privileges. One point for every 25 Baht spent, which can be redeemed for one mile of travel to anywhere in the world within 24 hours, as opposed to regular redemption of five points for one mile. Double points and special interest rate of 0.69% with Flexi by Phone for transactions in designated countries. Up to 7% discount on domestic flight tickets and tour packages through “KTC World” so our dear cardholders can experience new things in life without the need to wait. Exactly what KTC Titanium cards are all about.”
“To support this launch of KTC-I am Titanium MasterCard Card, we have produced a commercial titled after the card’s concept “Stand up…say I am”. It is scheduled for first airing on Saturday March 17th. We will also promote the card through other channels including newspapers, magazines and KTC Touch branches to reach a wider audience. The privileges offered will attract clients whose lifestyle matches the concept of the card well. We expect to issue 20,000 KTC-I am Titanium MasterCard Card by the end of 2007.”, said Niwatt in conclusion.
For more information please contact:
Public and Corporate Affairs Department, Krungthai Card Public Company Limited
Tel. 02-665-5047-49, 5401, 5085, 5732 Fax: 02-665-5046 email: [email protected]
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