Bangkok--19 Mar--News Perfect Communication
TCL, China’s leading consumer electronics producer and distributor unveiled that its marketing plan for the first half of2007 is to keep the market and continuing its marketing activities as well as expanding more distribution channel through new partners, while the expected growth rate for this year will be only 5-10 percent.
Mr. Anson Zeng, Managing Director of TCL Electronics (Thailand) Ltd. Noted that for the first half of 2007, TCL will focusing on the existing products and continuing its marketing activities especially for new products that will be launched in summer. This is include the expansion of new distribution channel for future competition; after the economic and political situation are being clearer.
“TCL is now in the 3rd year entering Thailand market and had made a continuous sale growth rate above 50 percent. In the global picture, TCL brand and products are widely accepted and recognized by consumers during the past two years through a continuous sport marketing strategy. However, due to various uncontrollable external factors in this year, TCL is expecting only 5-10 percent growth while hoping that situation in the second half of the year will be clearer and be better for business” noted Mr. Cheng.
Mr. Metha Rojanachaichanint, Marketing Manager of TCL Electronics (Thailand) Ltd. added that “New products to be launched in the summer are include 2 TCL air conditioner; 9,000 BTU and 2,000 BTU, 4 washing machines; capacity 8, 9, 10 and 12 Kilograms. For the IT products, TCL is focusing on its latest notebook computers, LCD monitors, digital cameras and MP3 players. Regarding the new distribution channel, TCL has now become the first player who is partner with the largest retailer in Thailand, Seven-Eleven, which will sell TCL products in its stores across the country. Currently, there are 5 piloting stores in Bangkok and the greater Bangkok areas have already started selling TCL products”.
About TCL: TCL is one of the largest electronic appliance companies of China founded in 1981, with headquarter in Huizhou of Guangdong Province. TCL started its business with telephone manufacturing and later expanding to desktop computer, notebook computer, communication products, home appliance, television, air conditioner, refrigerator and washing machine etc. In Thailand, TCL Electronics (Thailand) Ltd. was officially established on 11th November 2005.
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