Bangkok--21 Mar--Aziam Burson-Marsteller
Nokia is moving boldly into the entry-level mobile phone market, aiming to capture a major share of this segment with the launch of the new Nokia 2626 and the “Vivid Colors of Life” campaign. The exciting initiative includes a folk concert caravan in major cities during March and April featuring famous stars plus a makeover to become more stylish and beautiful under the guidance of Je Ja Kha Oops, a famous member of the “fashion police.”
Ms. Una Tan, Marketing Manager, Nokia (Thailand) Ltd. said, “We realize the importance of the entry-level mobile phone market, as it is a significant sector with the highest growth potential and forms a large and solid foundation for the entire market. With the new Nokia 2626, we are responding to the needs of this segment with an easy-to-use handset that has a unique design and offers useful functions that meet real customer requirements at a more affordable price.
“In addition to offering products that best fit customer demands, Nokia is reaching out to target buyers with a colorful and fun activity. The Vivid Colors of Life campaign is specially designed to connect with consumers and reflect their lifestyles by delivering a colorful and exciting experience to target buyers. Under the campaign, Nokia will bring a folk concert caravan featuring many famous stars to five major cities including Bangkok, Amnat Charoen, Ubon Ratchathani, Nong Khai and Si Sa Ket. Thai women aged 18 to 25 years can also enter the contest for a makeover at the Nokia booth at these events, and may end up with their photographs in leading magazines,” added Una.
As part of the Nokia 2626 Vivid Colors of Life campaign, selected Thai women aged 18 to 35 years can enjoy a more attractive and beautiful look with a makeover under the guidance of Je Ja. Their photographs will be featured in leading magazines including Oops, Lisa and Spicy. Women who wish to enter can send a 4-5 line statement describing their “desire to change into a new, more stylish and chic person” along with a post-card size photo, copies of their house certificate and ID card and their phone number to PO Box 5, Prasarn Mitra Post Office, Bangkok 10114, from today until April 30, 2007. Applications can also be submitted at the Nokia booth at all concert locations. For more information, call 08-4321-6990, Monday-Friday 10.00-18.00 hrs.
Nokia 2626 for trendy lifestyles
The Nokia 2626 comes in a unique and colorful design that suits lively and trendy customers and is available in three colors — red, navy blue and copper. Key features include an FM shortcut button, voice messaging and wallpaper downloading via GPRS. The Nokia 2626 is priced at 3,300 baht.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
For more information please contact:
Barakorn/Supaporn, Aziam Burson-Marsteller 02-252-9871
Jiraporn Boonnark, Nokia (Thailand) Ltd. 02-673-8949
Click for photo release at www.thaipr.net