Bangkok--27 Mar--Hill & Knowlton
HP today introduced its new range of inkjet based HP Officejet Pro All-in-One and single function printers that set a new industry standard in low cost printing, speed, quality and productivity relative to laser devices. Delivering small businessesup to 30% lower cost per page than laser printers with record-breaking print speeds, and professional high-volume laser-quality color and mono output, the new HP Officejet Pro All-in-Ones and single function printers provide business with unrivaled cost efficiencies, speeds and enhanced office productivity. Industry Leading Print Savings and SpeedDesigned to drive down the cost of color printing for SOHO, mirco and small businesses, the HP Officejet Pro L7580 All-in-One and HP Officejet Pro K5400 single function printer boast industry leading affordability of up to 30% lower cost per page (cpp) color and up to 25% lower cpp mono than that of laser-based devices.(1) The HP Officejet Pro L7380 All-in-One model and HP Officejet Pro K5300 single function printer models deliver highly affordable performance of up to 15% lower cpp color and 10% lower cpp mono than that of laser-based devices. (1)All the new HP Officejet Pro All-in-One and single function printers are also capable of the world’s fastest,(2) productivity boosting print speeds of up to 36-ppm in black and up to 35-ppm in color (draft mode). Producing professional laser-quality documents is also quick and easy with Laser Quality Speeds(3) of up to 10-ppm color and 12-ppm black. Independent testing by printing research company SpencerLab Digital Color Laboratory, has confirmed the Officejet Pro All-in-Ones and single function printers to be significantly faster than competing laser printers in both first page out and document printing times. When tested against competitive laser devices, the HP Officejet Pro L7000 All-in-One series was found to print two times faster (46.86 seconds vs. 1 minute, 39.91 seconds) than the Samsung CLP-300.“The new HP Officejet Pro All-in-Ones and single function printers represent another milestone for HP’s high-performance inkjet systems, allowing us to provide small businesses with new color printing options that surpass laser-based devices,” said Mr.Thitaphon Boonprasit, Marketing Development Manager, Inkjet Printer & Scanner of Hewlett-Packard (Thailand) Ltd. “The HP Officejet Pro series is truly a world leading low-cost colour printer series that meets the needs of a demanding business environment by offering enhanced productivity features and low-cost, fast professional laser-quality printing.”In addition, to meet the needs of businesses with high monthly print volumes, the HP Officejet Pro L7580 All-in-One model and the HP Officejet Pro K5400 single function printer series use high-capacity, low cost per page print cartridges with a unique Vivera ink optimised for plain paper office printing. They are able to print up to 2450 pages black and 1700 pages colour on a single set of cartridges. (4) HP Vivera inks ensure professional laser-quality text and vibrant images for everyday business documents. HP has also unveiled new high-capacity HP Vivera ink cartridges — including the HP 88XL — that deliver low-cost high volume printing(5). Two-sided printing capability comes either as a standard feature or as an option on these new HP Officejet Pro models, enabling businesses to reduce paper use by up to 50%.Industry Leading All-in-One ProductivityWith the new HP Officejet Pro series’ record-breaking print speeds and lower-than-laser cost per page, they empower business with an unprecedented degree of time and costs savings that result in greater productivity. In addition, the HP Officejet Pro L7000 series All-in-One devices further boost efficiency with their convenient and easy-to-use print, fax, scan and copy multifuntionality. Industry Leading InnovationsThe HP Officejet Pro L7000 series All-in-One and the HP Officejet Pro K5000 series colour printer are based on HP’s Scalable Printing Technology that incorporates innovative advancements, including high capacity individual ink cartridges, a new print head manufacturing process with up to 1 inch printhead and new HP Vivera Inks. These address diverse printing needs by giving them the high print speeds, quality and efficiency that are important for micro, home-based and small businesses.HP Officejet Pro L7000 SeriesThe two models of the HP Officejet Pro L7000 All-in-One series introduced today include:HP Officejet Pro L7580:
Offers professional-quality printing up to 30% lower cost per page colour and up to 25% cost per page mono over comparable laser multifunction devices(1)
High draft mode print speeds of up to 35ppm black and 34ppm color(2)
Laser Quality Speed of up to 12ppm black and 10ppm color(3)
Capable of printing up to 2,450 pages black and up to 1,700 pages color on a single set of high capacity cartridges(4) Built-in wired networking Two-sided printing capability Two line text display and one-touch buttons 2400dpi scanning resolution Built-in fax. Plus memory for up to 125 pages and junk fax barrier Automated fax, scan or copying capability with 50-sheet duplexing ADF Memory card slots High speed, PictBridge-compatible USB 2.0 port 250-sheet paper tray, optional 350 sheet tray available for a total capacity of 600 sheetsท HP Officejet Pro L7580 is available at 14,888 baht (VAT included)The HP Officejet Pro L7380 Offers professional-quality printing up to 15% lower cost per page colour and up to 10% cost per page mono over comparable laser multifunction devices(1) High draft mode print speeds of up to 35ppm black and 34ppm color(2) Laser Quality Speed of up to 12ppm black and 10ppm color(3) Capable of printing up to 850 pages black and up to 900 pages color on a single set of cartridges(6) Optional two-sided printing Two line text display and one-touch buttons 2400 dpi CCD optical resolution scanner Built-in fax. Plus memory for up to 125 pages and junk fax barrier Automated fax, scan or copying capability with 50-sheet duplexing ADF Memory card slotsท High speed, PictBridge-compatible USB 2.0 port 250-sheet paper tray, optional 350 sheet tray available for a total capacity of 600 sheetsท HP Officejet Pro L7380 is available at 11,688 baht (VAT included)HP Officejet Pro K5000 SeriesThe three models of the HP Officejet Pro K5000 single function printer series introduced today include:The HP Officejet Pro K5400dn Offers professional-quality printing up to 30% lower cost per page colour and up to 25% cost per page mono over comparable laser multifunction devices(1) High draft mode print speeds of up to 36ppm black and 35ppm color(2) Laser Quality Speed of up to 12ppm black and 10ppm color(4) Capable of printing up to 2,450 pages black and up to 1,700 pages color on a single set of high capacity cartridges Built-in wired networking capability to share the printer with as many as five separate PC workstations Standard two-sided printing capability High speed USB 2.0 port 250-sheet paper tray, optional 350 sheet tray available for a total capacity of 600 sheets. HP Officejet Pro K5400dn is available at 6,288 baht (VAT included)The HP Officejet Pro K5400dtn model additionally includes: Additional 350-sheet paper tray for 600-sheet total paper capacity HP Officejet Pro K5400dtn is available at 9,888 baht (VAT included)HP Officejet Pro K5300 Offers professional-quality printing up to 15% lower cost per page colour and up to 10% cost per page mono over comparable laser multifunction devices(1) High draft mode print speeds of up to 36ppm black and 35ppm color(2) Laser Quality Speed of up to 12ppm black and 10ppm color(3) Capable of printing up to 850 pages black and up to 900 pages color on a single set of cartridges. Optional networking Optional two-sided printing capability High speed compatible USB 2.0 portท 250-sheet paper tray, optional 350 sheet tray available for a total capacity of 600 sheets HP Officejet Pro K5300 is available at 4,488 baht (VAT included)
Click for photo release at www.thaipr.net