Bangkok--28 Mar--Aziam Burson-Marsteller
Lux recently announced its new brand vision to Thai consumers through the launch of its ‘Ooh! That’s Cute: Inspired by Lux’ pocket book. The launch is part of a strategy to uniquely establish Lux as the beauty brand that inspires women to enjoy ‘playing with beauty.’
“Lux believes that beauty is the universal language of women,” said Mrs. Wannipa Bhakdibutra, Vice President, Home and Personal Care, Unilever Thai Trading Limited. “The ‘Ooh! That’s Cute: Inspired by Lux’ book was therefore created to inspire women to fully enjoy playing with beauty, which can help brighten their days. This book also reflects our brand vision in becoming women’s top-of-mind brand when they want inspiration on how to have fun with beauty.”
Mrs. Wannipa added, “The ‘Ooh! That’s Cute: Inspired by Lux’ book is a means for Lux to share opinions on beauty expressed by women around the world in Lux’ global survey. The findings are reflected through a female character, who enjoys beatifying for every occasion in order to impress and is ready to share her tips to attain this simple pleasure with the people around her.”
A woman can enjoy beautification rituals all day long and it all begins with bathing. Referring to Lux’ global survey, the average number of items in a women’s bathroom is 137 and women use at least 22 of them everyday. This reflects the fact that women find pampering themselves to be the most relaxing and indulgent moments of the day. It also shows that bathing is how women begin and the end their days. In addition, the book also reveals many women’s views on beauty, such as the quote ’beauty is a women’s weapon of choice’ and ‘there is no problem that can’t be solved with a brand new lipstick,’ and many others.
According to Mrs. Wannipa, this book is a great brand-building tool that differentiates Lux from other players in the market, as it enables Lux to comprehensively communicate many angles, including the vision, and brand concept and personality. This helps leverage the brand’s equity among the target market.
“We are certain that ‘Ooh! That’s Cute: Inspired by Lux’ will receive a warm welcome from Thai women. We also firmly believe that our Lux consumers will be inspired to have fun with their beauty and will feel closer to our brand,” concluded Mrs. Wannipa.
The ‘Ooh! That’s Cute: Inspired by Lux’ ( www.ooh-thatscute.com ) book is now available at 225 baht at all B2S stores.
About Unilever
Unilever Group of Companies in Thailand is a leading fast moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers with a wide range of leading brands that add vitality to life of Thai consumers in four categories. Home Care products include Close-Up toothpaste, Breeze, Omo and Surf detergents; Comfort Fabric softener; Sunlight dishwashing liquid; Vim floor cleaning products. Personal Care, Skin Care and Cleansing are Sunsilk and Clinic Clear hair care products; Axe and Rexona deodorant; Dove, Pond’s, Vaseline, Citra skin care products and Lux. Ice Refreshment and Foods include Wall’s Ice Cream, Knorr, Lipton and Bestfoods. Unilever Network is a direct sales business within the group.
For More Information:
Satida/Nattakarn
Aziam Burson-Marsteller
Tel: 02-252-9871
[email protected]