Bangkok--4 Apr--Hill & Knowlton
The first Levi’s(R) Mega Store in Thailand opened today at Central World Plaza heralding a new era of merchandising for this legendary iconic brand.
The new store occupies 357 square metres of retail space on the 1st and 2nd floors of Central World, to offer the most comprehensive collection of Levi’s(R) Bottoms, Tops and Accessories in Thailand.
This Levi’s Mega Store is both special and significant. It will become a centre of excellence where the newest and most innovative ideas are met — not just products, but all other aspects of innovation including marketing and retail.
“Today the Levi’s(R) brand is the number one premium denim wear brand among both men and women. The new store is designed not only to help strengthen Levi’s(R) brand equity and business, but to deliver a unique and engaging Levi’s(R) experience to our consumers through a comprehensive product range, retail presentations and super service,” said John F. Hodge, Vice President, Fashion Apparel Division, Diethelm Limited.
The Levi’s(R) Mega Store will carry exclusive and top-drawer Levi’s(R) items in limited quantities from around the world. These include
- Levi’s(R) Capital E in which each item is constructed by hand
- Warhol Factory X Levi’s(R) line, a collaboration between the Levi’s(R) brand and Andy Warhol Foundation for the Visual Arts, both from the US
- Levi’s(R) Vintage Clothing that replicates garments from the Levi’s(R) archives
- Levi’s(R) Red which offers modern classics based on its unique philosophy of aesthetic deconstruction and decay, from Japan.
Within the store, there are a number of new and unique features including a special display area for selected Levi’s(R) products from around the world, a dedicated Levi’s(R) 501(R) section that celebrates the pedigree of Levi’s(R) most iconic jean, a women’s corner specially designed for female shoppers and a “chill-out” area to rest and relax.
Highlights:
- Walking into the display area for limited and selected Levi’s(R) apparel from around the world is like stepping into an international showroom.
- The women’s product display area is created with the needs of the female shopper in mind and allows ladies to check themselves out in front of high-gloss full-length mirrors.
- The “chill out” rest-and-relax area, partitioned from the shopping floor, is inviting, cozy and fun especially after a dose of much browsing and shopping. The walls are lined with wallpaper depicting colourful graphics of people in dynamic poses, large mirrors are placed everywhere, and large flat plasma screens showing the lasted video clips will keep visitors busy while they wait for their friends trying on clothes. The fitting rooms located within this section all have two lighting effects — daylight and club light — so consumers can see how they look in their clothes both daytime and at night-time.
- The official launch of Levi’s Jeaneration Club: customers are entitled to apply for Levi’s(R) Jeaneration Club when they purchase Levi’s(R) products at 3,900 baht up at the Levi’s Mega Store with special conditions and privileges.
About The Levi’s(R) Brand
Invented in 1873 by Levi Strauss & Co., Levi’s(R) Jeans are the original, authentic jeans. The Levi’s(R) brand offers the widest range of great fitting jeans on the market and are the most widely recognised and often imitated products in the history of apparel. Levi’s(R) Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through more than 150 years of jeanswear innovation.
For more information please contact:
Pornravee or Phenphan
Hill & Knowlton Thailand
Tel: 02 627 3501 ext. 110 and 112
Email: [email protected]
[email protected]