Bangkok--4 Apr--Serm Suk
Serm Suk responses to the current healthy lifestyle of teenage consumers through its drinking water brand “Crystal”. After achieving a growth rate of over 45% and becoming a very popular drinking water among Thais, as proven by the overwhelming response to its first-ever promotion activity in 2006, Crystal further reinforces its charismatic brand image as a world-class drinking water through a new campaign called “Attractive”. The new campaign, in line with Crystal’s “Charisma from Within” concept, aims to help consumers to achieve charismatic good looks in every aspect of their personality.
Mr.Dhitivute Bulsook, Marketing Director of Serm Suk Public Company Limited, said “The year 2006 was a huge success for Crystal as we were able to strategically differentiate our brand through a diverse range of communication activities. We started by establishing Crystal as the only drinking water brand produced in Thailand that meets the US production standards for drinking water, and certified by National Sanitation Foundation (NSF). Our “Charisma from Within” concept greatly helped in enhancing our brand image. We followed that up with the first promotion activity ever to happen in the Thai drinking water market. The overwhelming response of consumers, as well as Serm Suk’s nationwide distribution network, has helped make Crystal the No.2 brand in drinking water market with over 45% growth in sales.”
“To launch our new campaign for this year, we started with a consumer-insight survey which indicated that current consumers are more concerned about their image while interacting with other people. Being image-conscious, these consumers believe that drinking clean water help them have clear, healthy and good-looking skin. In other words, drinking clean water helps people to become more attractive. This finding gave us an idea to further reinforce our “Charisma From Within” concept by coming up with a new campaign called “Attractive”. The campaign aims to reach every health-conscious consumer by suggesting that drinking high quality water like Crystal will give them healthy, attractive and good-looking skin, not only on their faces but all throughout the whole body.“
“In this new campaign, we will launch a new TVC to reinforce our world-class brand image among consumers’ minds. We are very confident that this year will be another successful year for Crystal. Consumers can certainly look forward to the exciting activities and promos we have in store for them throughout the year,” added Mr.Dhitivute.
“Crystal” drinking water by Serm Suk Public Company Limited is now available at leading stores.
Issued on behalf of : Serm Suk Plc.
For Further information : Juraikarn Trakulvech ( [email protected] )
Supattra Prakaisiri ( [email protected] )
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2205 6611, 0 2205 6628
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