Bangkok--5 Apr--Best Western
Best Western, the world’s largest hotel chain, takes another step in boosting its brand awareness in Asia, while maintaining identity consistency among its Asian properties, with the launch of the Best Western “Ad Tool Kit”.
The Ad Tool Kit consists of a hard copy of the “Ad Layout Guidelines”, which present Best Western’s advertising criteria. It includes uniform technical specifications pertaining to scale, type font, color tones and graphical details for using the Best Western logo in advertising content. An accompanying CD contains the standardized logo in its appropriate colors and various dimensions.
“These guidelines are intended to assist Best Western properties in advertising their individual hotels and resorts as well as aid the Head Office in developing and promoting the Best Western brand,” said Glenn de Souza, Vice President International Operations — Best Western Asia.
To further maintain continuity in Best Western’s advertising and marketing promotions, all ads and other printed promotional material must be sent to the Bangkok Head Office or Area Development Offices in Japan, Korea and Malaysia for approval before implementation.
For more information, please contact Best Western International at (662) 654-1400.
Media contact:
Kanapa Pitakpong
Public Relations Coordinator
BWI (Thailand) Co.,Ltd
Phone: +662 654 1400
Fax: +662 654 1414
[email protected]
Kalaya Sukprasertchai
Public Relations Coordinator
BWI (Thailand) Co.,Ltd
Phone: +662 654 1400
Fax: +662 654 1414
[email protected]