Bangkok--10 Apr--Central Restaurants Group
Central Restaurants Group Co., Ltd. (CRG), the exclusive franchisee of Auntie Anne’s in Thailand, announced the Auntie Anne’s new brand identity and will celebrate 9th anniversary in Thailand by offering national give away campaign of FREE Pretzels, valued more than 2 million Baht to thank their valued customers.
Mr. Pradit Pinyopasakul, Senior Vice President of Central Restaurants Group Co., Ltd. (CRG) said, “It has been 9 years since Auntie Anne’s debut as the pioneer of Soft Pretzel market in Thailand in 1998. With our “Uniquely Delicious” concept, we are successful in achieving our mission of creating customer satisfaction by offering not only high quality products and distinctive services, but also consistency of innovations.
To continue our commitments to our valued customers with supports from Auntie Anne’s worldwide, Auntie Anne’s in Thailand will have a brand new look; new logo, new uniforms, new packaging, etc., which aims to roll out countrywide in this month of April. The store renovation will starts from Central Ladprao and Central Rama II, and the others will be followed accordingly.”
Mr. Pradit added that “Central Restaurants Group, the exclusive franchisee of Auntie Anne’s in Thailand, will keep our commitments and put our best efforts in providing the best products and services to our customers. With this special occasion of 9th anniversary celebration, Auntie Anne’s would take this opportunity to share our sincere and special thanks to our customers by giving away more than 50,000 FREE Pretzels nationwide, valued over 2 million Baht. Each of customers and anyone interested to taste Auntie Anne’s Pretzels can get a coupon to redeem a Pretzel, either of the two most popular flavors ‘Original’ or ‘Almond’ for free. The coupons will be available at the give-away points by Auntie Anne’s staffs in Department Stores, Plazas, and Superstores nationwide where Auntie Anne’s stores are located, on Saturday 21st of April 2007 starting 1:00pm and redemption can be made from 2:00pm—7:00pm on the same day only.”
“For Product Development aspect, Auntie Anne’s has consistently researched on new products to offer new flavors to the market. Over the years, Auntie Anne’s new products, i.e. Pretzel Dog, Twisted Pretzel, Crispy Choc, are well accepted by our customers.
Likewise, this year Auntie Anne’s proudly presents ‘Magic Pretzel’, the new shape of Pretzel with 3 rings that are linked together. This special shape conveys the meaning of endless relationship between Auntie Anne’s and our customers.”
“For our Marketing plan, this year, Auntie Anne’s will continue with the offensive marketing plans with the use of Integrated Marketing Communications, both above- and below-the-line, and most importantly, CRM via our successful membership program namely ‘Pretzel Club.’
“Today, Auntie Anne’s is the only Soft Pretzel operator in Thailand. We are very well accepted and popular among our customers, ranging from kids and teens to working adults, both Thais and foreigners. Globally, Auntie Anne’s is ranked the number one in soft pretzel market with the highest number of stores by Entrepreneur Magazine 2002-2006. This year, we plan to invest 40 Million Baht to open 5 more stores in Thailand. Altogether with existing stores, we will have 90 Auntie Anne’s stores in Thailand by the end of 2007 and we aim to generate 15 % sales growth.”
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