Bangkok--11 Apr--BWI
Best Western International has launched its Indonesia Area Development Office (ADO) in Jakarta.
According to Glenn de Souza, Vice President International Operations — Best Western Asia, “There is still plenty of potential for hotel development in Indonesia. The barriers to enter the country’s hotel management market are relatively low, and the government recently increased spending on tourism development, while implementing new marketing and promotional programs.”
Mr de Souza pointed out that several well-known international hotel chains have yet to enter the Indonesian market. “With the escalation in the number of individual hotels not aligned with a group, and the projected economic improvement and investment growth due to the new government, the prospect of new entrants into the market is very real."
Jusuf Sawirin, Managing Director of the Indonesia ADO noted that the country is the world’s fourth most populous, with millions of businesspeople, government officials and families traveling across its 33 provinces every year.
“Indonesia is the home of Bali and several popular tourist destinations, which are visited by millions of domestic and foreign travelers,” Mr Sawarin said. “Though Indonesia has over 1,000 classified hotels with over 100,000 rooms enjoying an average stay of 3.31 nights, demand is calling for more.”
PT Bangun Wahana Indan Indonesia has been contracted to operate the Indonesia ADO for a five-year term, and is targeting to launch three hotels per year during its tenure. Of these, 20% will carry the five-star Best Western Premium recognition, while 80% will open under the core brand.
“The real success of BWI in Indonesia will be contingent upon successfully managing and operating and marketing between three-to-five-star products,” Mr de Souza said.
He added, “It will be important for BWI to develop quality management if we want to penetrate the market and continuously open new properties to reach our goal of becoming the largest hotel chain/management company in Indonesia.”
While business development will be handled by the Indonesia ADO, marketing and sales will be coordinated at Best Western’s Head Office in Bangkok.
Media contact:
Kanapa Pitakpong
Public Relations Coordinator
BWI (Thailand) Co., Ltd.
Phone: +662 654 1400
Fax: +662 654 1414
[email protected]
Kalaya Sukprasertchai
Public Relations Coordinator
BWI (Thailand) Co. Ltd.
Phone: +662 654 1400
Fax: +662 654 1414
[email protected]