Bangkok--11 Apr--JWT Public Relations
Continuously Runs Activities to Meet Up its Target 20% Market Share
“Samsung Mobile Plaza” Esplanade, Thailand’s First Samsung Mobile Flagship Shop, Enables Customers to ‘Touch, Feel and Experience’
Leads the Industry by HSDPA Phone Lineup Offering Breakthrough Technology with Samsung i600, the World’s First HSDPA Smartphone and Samsung Z720 to Verify Samsung’s Leadership in Future Mobile Technology
Samsung continues heading for market share in mobile phone market, and is confident it will definitely reach the targeted 20% with active ranges of activities. Latest, Samsung introduces Samsung Mobile Plaza, Thailand’s first flagship shop of Samsung’s mobile phone allowing customers to directly experience with most advanced mobile devices from Samsung to reassure its best services to customers. And in the wake of the HSDPA technology, Samsung reinforces its technology leadership launching the world’s first HSDPA smartphone, Samsung i600, and Samsung Z720 mobile phone in Thailand.
Samsung today fulfills its commitment to increase to 20% market share in mobile phone market, following its continuous consumers campaigns from the beginning of the year, strengthening its leadership in providing best product quality and best services with the introduction of “Samsung Mobile Plaza”, Thailand’s first flagship shop for mobile products at Esplanade Complex, Ratchadapisek, giving customers chances to closely experience with Samsung’s mobile phones under the concept “touch, feel and experience.”
Mr. Arnut Changtrakul, Deputy Managing Director, Thai Samsung Electronics said that “Samsung Mobile Plaza is Thailand’s first flagship shop for Samsung’s mobile products where customers can observe all models of Samsung mobile phones. All devices displayed at the Samsung Mobile Plaza are real ones enabling customers to comfortably experience our range of devices. This is how we come up with the concept “touch, feel and experience.” The shop is aimed to be the place where customers can enjoy experiencing our mobile handsets at ease. We hope that Samsung Mobile Plaza will get Samsung closer to customers with diverse services such as digital contents download, photo applications, MP3 and game corners including drop point service to respond all consumers’ needs. We plan to open Samsung Mobile Plaza and brand shop up to 10 branches within this year.”
Samsung Mobile Plaza is located in an area of 178 m2 on the third floor at Esplanade, Ratchadapisek Road. The shop features full ranges of Samsung’s mobile handsets and special multimedia services corners including mp3, photos applications, game and digital downloads for customers to experience in relaxed atmosphere with helpful and friendly services from professional shop assistants.
During the roll out of Samsung Mobile Plaza, Samsung also reinforces its technology leadership and reassures to customers in providing innovative technology to customers’ hands with the launch of its latest HSDPA (High Speed Downlink Packet Access) handsets; Samsung i600 smartphone and Samsung Z720 mobile phone.
HSDPA, a new form of mobile broadband, is capable of transmitting data at speeds up to 36 times faster than that of EDGE or 100 times faster than that of GPRS. Users can enjoy large-scale multimedia downloads, such as DVD-quality movies and interactive multimedia games, with high-speed wireless Internet access comparable to speeds of fixed-line ADSL services.
Samsung i600, the world’s first HSDPA smartphone, was recently honored as the best Smartphone at the CTIA Emerging Technology Award in Hardware-Smartphone/PDA category and named CNET Asia Editor’s Choice Award. It supports 1.8 Mbps data throughput and comes in very slim design. With a depth of 11.8 mm, the smartphone includes advanced features such as a 1.3 megapixel camera, Wi-Fi and Bluetooth connectivity. It also comes with an RSS reader and podcasting application. The phone is powered by Windows Mobile 5.0 with push mail capabilities for over the air synchronization of email and personal data.
Samsung Z720 is the newest HSDPA mobile phone from Samsung Z series after the recent released Z560. It impresses users with 3 megapixel camera with auto focus and also supports MPEG4 video recording. Samsung Z720 dazzlingly facilitates video calls, MS Office document viewing and Google search functions.
“Samsung i600 is fully featured and compatible for business professionals. It is a super smart phone in ultra slim design, while Samsung Z720 is a slide HSDPA phone equipped with state-of-the-art technology for young executives. Samsung is pleased to lead the HSDPA phone to Thai consumers and we will continue introducing breakthrough innovations to Thai people’s lifestyle. We hope that Samsung i600 and Z720 will attract tech-savvy, global individuals who wish to keep up with the latest in technology and communication” said Mr. Arnut.
Samsung i600 smartphone and Samsung Z720, priced at 18,900 baht and 14,900 baht respectively, are now available at Samsung Mobile Plaza and leading mobile shops countrywide. For more information about Samsung’s products, please contact Samsung Customer Service Plaza tel. 0-2689-3232.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com .
About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is the leader in consumer electronics, IT, and mobile phone market. In 2005, the company achieves sales of over Baht 15.8 billion with the majority of market share in Projection TV, Plasma TV, Flat screen TV, LCD monitor, computer monitor, refrigerator — both side-by-side and two-door, The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and factory in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com/th
Press Contact
Thai Samsung Electronics Co., Ltd.
Prinda Nilthachan Tel: 0-2695-9169Fax: 0-2670-2267Email: prinda.n@samsung.com
JWT Public Relations
Sumet KanchanapanTel: 0-2204-8227Fax: 0-2259-9246Email: [email protected]
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