Bangkok--19 Apr--Be1 Communications
Nahm Sanitaryware Co,. Ltd., the state-of-the-art producer and distributor of the innovative sanitaryware named ‘nahm’, has been announced its new Brand Theme, the “Signature of Individual”. Also, the Consumer Hero Strategy, which indicate and response for the unique customer style, will be implemented in its marketing strategy. For this regard, nahm is proud to present the new model Nice and Now.
Mr. Sumet Indamra, Senior Vice President Sales and Marketing of Nahm Sanitaryware Co,. Ltd. stated about the detailof the changing Brand Theme and this new marketing direction, “The former marketing direction or the concept idea of ‘nahm’ was the “Genuine Design Sanitaryware”, which emphasized on the importance of the product itself or Product Hero. However, the new marketing direction or we can call the new Brand Theme is the “Signature of Individual”, which will highlight the customers’ needs or Customer Hero. This can be implied that ‘nahm’ product will be segmented by each customer’s need and each segment’s need”.
Still, ‘nahm’ is continuously creating the most quality and stylish sanitaryware in order to respond the customers’ need and to pin point the real style of each customer target group. Accordingly, ‘nahm’ has been developed and created 2 new product styles: the Luxury style is Nice model and the Trendy style is Now model.
Nice, the Luxury sanitaryware from ‘nahm’, is the inspiration from the freedom of the sea life. Nice is the one-piece toilet with Dual Flush system for the plentiful and economical usage
Now, the Trendy sanitaryware from ‘nahm’, represents the fascinating culture and the modern world such as Shanghai’s. Nice is the two-piece toilet with Single Flush system.
Nahm Sanitaryware Co,. Ltd. was expected that these two new models will have approximately 10 percent sales growth. Nice will be sold to the market around May 2007 and Now will be sold in July 2007.
For further information, please contact:
Khun Piyapatr Suriyasak
Khun Patteera Khongying
Be1 Communications Co., Ltd.
Tel: 0-2664-9050 Ext. 1603/ 1614
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