Bangkok--23 Apr--Aziam Burson-Marsteller
Big C and the Department of Internal Trade have jointly launched the “Blue Flag Low Price: Big C Back to School” program, offering discounts of between 10-30% on over 1,200 items including school uniforms and supplies to welcome the new semester. The price of school uniforms starts at 62 baht. Minister of Commerce, Krirk-krai Jirapaet graciously presided over the opening ceremony.
Ms. Jariya Chirativat, Vice President, Marketing & Communications, Big C Supercenter PLC said, “The ‘Blue Flag Low Price: Big C Back to School’ program launched today represents a joint effort by Big C and the Department of Internal Trade, Ministry of Commerce to offer school uniforms, shoes and other supplies at special prices from now until May 15, 2007. The program is in accordance with DIT policy to help consumers by reducing the burden of the increasing cost of living caused by many factors including a slowing economy. Consumers’ are likely to face increased expenses during this back-to-school period, as they will need to pay for tuition and purchase new school uniforms and supplies for their children.
“Big C will offer discounts of between 10-30% on the products, including student uniforms, shoes, bags and necessary stationery items of well known brands i.e. Nomchit, Chaiyapruek, Three Soldiers, Panda, SCS, ADDA, Feebus, Breaker, KIDSPORT and Gold City. Customers can buy school uniforms starting at 62 baht, school shoes and sport shoes starting at 99 baht and stationery starting at 5 baht. In addition, Big C offers even greater savings when two of these articles are purchased, customers will save 18-28 baht.”
Ms. Jariya said that Big C has also organized other special promotions including ‘Buy-2-Pay Less’ for schools supplies and other consumer products, a special installment service for Big C Shopper cardholders who spend 1,000-5,000 baht using their cards, they will enjoy 0% interest for 3 months or 0.79% for 12 months. Customers who spend 400 baht will get a “Pooh and the Gang” book for free.
“We believe that the ‘Blue Flag Low Price: Big C Back to School’ program and our offering of low priced school uniforms and supplies will receive a warm welcome from consumers, and will boost our sales by 20%,” concluded Jariya.
In addition, the Big C Foundation organized a donation of textbooks, which will be given to needy students at rural schools nationwide via the Ministry of Education. The objective of the program is to encourage reading initiatives among Thai youth. Big C stores nationwide will accept donations of used student uniforms and textbooks for the whole year.
For more information, please contact:
Satida Sritunyathorn or Supaporn Suthamgosol
Aziam Burson-Marsteller
Tel. 0 2252 9871