Bangkok--25 Apr--PRdd
RCI revolutionizes the tile industry launching “Taste and Tile” with special technique to produce elegant tiles without spacing targeting high end customers
Sanya Nongsuwan, managing director of Royal Ceramic Industry Public Company Limited, the leading ceramic and terra cotta tiles manufacturer under “RCI” and “Modena” brands said that the company plans to introduce the new range of tiles under the brand “Taste & Tile” with outstanding and unique design under the concept of “Unique Design for the Stylish People” targeting the high end customers who prefer the difference. Taste & Tile range will comprise both locally produced and imported products.
The strength of Taste & Tile products lies toward the special firing technique to create unique patterns and designs which are simple, elegant, contemporary as well as homey. At the same time, the new edge polishing process helps lessening the tiling space and creating the beautiful design which leads to the reduction of the previous tiling space. The company is the first in the market to develop such technique.
Sanya said that Taste & Tile range will come in variety of fashionable colors as well as many models and sizes such as 8”x8”, 8”x12” and 10”x12”. For example, the EMPIRE range are unique in its harmony of oriental and Thai style which perfectly accentuated by the special manufacturing process adding the gold touch to the wall design which guarantees an elegant outcome. GLAMOUR range is the outcome of the special printing and glazing technique to creating the soft and elegant design that gives the similar finishing as those of wall paper while ELIZABETH range gives a dimensional design from the layers of glazing colors.
“The company has carried out the consumer survey to determine the requirement of each target group so as to develop the tiles in accordance to the consumers’ changing lifestyle which is apparent from the use of tiles that is no longer limited only to the bathrooms and kitchen. It has been used more widely in both interior and exterior decoration. Taste & Tile will be a new alternative as well as an answer to the imagination of those who prefer design and decoration without any boundaries” said Sanya.
The company will set aside 10-15% of its sales for marketing expenditure. The new range will be officially launched at the Architect’50 fair to be held during May 1-6, 2007. Afterward, the products will be available at over 500 RCI outlets throughout Thailand. The company projects 360 million baht sales during the first year.
In addition, the company plans to launch Modern Drain by RCI which is floor drain system with beautiful cover as well as odor, insect and dirt trap. Such system is very popular both in Asia and Europe. The company is the sole distributor in Thailand of this worldwide patented product which is the new architectural innovation. The cover is beautifully designed and made from long lasting material. The products can blend well with all types of floor-finishing both in the bathroom and other part of the houses or buildings which need fast drainage. It projects the sales of 3000 sets per month.
As for the marketing plan, the company will focus on expanding its new customer base by emphasizing on Customer Relation Management so as to strengthen its distribution channel. At the same time, it will develop RCI Solutions service emphasizing on comprehensive problem solving such as tiling program to help the customers in their decision making, tile pattern design service as well as other information services.
For more information, please contact
PRdd , PR Consultant
Tel. 0 2953-8633, 0 2953-8723
or Lakana Bussaba 089-488-1777, Sujira Wirojana 081-629-1821