Bangkok--26 Apr--Hill & Knowlton
Debut of PDA phone is complemented by innovative lifestyle-marketing campaign
Motorola Thailand (Mobile Devices) has launched its latest premium entertainment device — the MOTOROKR E6 — in the Thailand market. The PDA phone is priced at 13,900 baht and is designed to entertain real music lovers. To complement the launch of the MOTOROKR E6, Motorola Thailand has also announced a new, comprehensive lifestyle-marketing campaign to attract its target consumer group and encourage ‘brand loyalty’.
“We are proud to launch MOTOROKR E6 - the latest premium entertainment PDA which is delivering Thailand’s consumers the ultimate entertainment experiences without compromising on style and business features,” said Vittakarn Chandavimol, Regional Marketing Manager Thailand & Indo China, Mobile Devices, Motorola Thailand
At only 14.5 millimetres thick with a Linux operating system, the MOTOROKR E6 is unlike any other entertainment PDA phone. It allows users to easily access all of their favourite files with the touch of a finger via today’s widest touch screen for PDA phones (2.4” - 262K colours TFT). Users can also capture their favourite photo and video moments without compromising on quality by using the phone’s 2 megapixel camera with webcam capability, Macro mode and 8 x digital zoom. Users also can watch movies or relive exciting moments in full screen with up to five hours of MPEG4 video clips via SD memory card slot which can be expanded up to 2 GB.
The MOTOROKR E6 lets users listen to their favourite radio, use Real Player to play music in all popular formats and allows users to listen to their favourite tracks for up to 14 hours (based on 4 minutes per song at a data rate of 128Kbps).
Whether it is smooth jazz or heavy metal, users can now sync their music collection and playlist via RealPlayer on their PC and listen to their favourite songs in crisp, clear quality via the standard 3.5 millimetre stereo jack or integrated stereo Bluetooth wireless technology.
MOTOROKR E6 also incorporates a powerful PDA function that allows user to easily manage business schedules, check e-mail and view documents in MS Office and PDF format in and out of the office, and transfer data via GPRS or USB 2.0. Besides, the MOTOROKR E6 offers Business Card reader function for user to easily scan and save bulky business cards to the handset’s contact list.
To celebrate the launch of MOTOROKR E6, Motorola Thailand is offering the ‘ROKR Ultimate Entertainment Package’ — an innovative gift package to any purchasers of MOTOROKR E6 from now till June 30th, 2007. The package includes:
1. 512 MB Kingston SD card
2. The latest digital music albums of Lydia and Alize, 11 music tracks, 30 unique wallpapers, 4 music video clips and 6 exclusive behind-the-scene music videos plus cool ring tones.
3. A 1,000 baht discount voucher to buy Motorola Stereo Bluetooth headset HT820 for only 2,300 baht from any branches of Jay Mart and any participating stores nationwide.
4. Complimentary 300 baht airtime for GSM Advance or complimentary 150-200 baht airtime for One-2-Call.
New Customers 300 B.(100 B. / month) 150 B.(50 B. / month)
Existing Customers 300 B.(150 B. / month) 200 B.(100 B. / month)
Today’s consumers have a very individual lifestyle and know what they want. For this reason, Motorola focuses on studying consumer lifestyle and need. We always do better and better to satisfy our consumers. We develop our marketing strategy based on consumers’ lifestyle trends and concentrate on producing quality products, together with pleasant services and distinctive experiences to existing and future consumers. We are getting closer and closer to being consumers’ top-of-mind brand in Thailand Market”, added Vittakarn Chandavimol.
Moreover, Motorola Thailand will be holding a special contest for those who have the creative ability to make a cool 45 second home music video clip under the ‘ROKR Ultimate Entertaining Moment’ concept and send it to www.hellomoto.com/th , starting from May 1 until June 15, 2007. The winners will be selected by Motorola’s appointed committee and from the viewers’ vote. The top 3 winners who receive the most votes from the viewers will each get a free MOTOROKR E6, and the top 3 winners who receive the most votes from the committee will also get a free MOTOROKR E6 each. Furthermore, 15 lucky voters will win a 25% discount voucher to buy a MOTOROKR E6. Motorola Thailand will announce all winners via www.hellomoto.com/th on June 26, 2007.
And that is not all! Motorola Thailand is providing consumers with the ROKR Ultimate Entertainment Experience — six exclusive parties featuring mini concerts from Lydia and Alize at Bangkok’s hippest places including Naung Len, Song Sa-Luang and Slim. As a special treat available only to Motorola users, there will also be opportunities to receive special privileges such as ringside seats with complimentary food and beverage. For more information, Motorola fans can check out www.hellomoto.com/th . The first exclusive party has already been set and will be the celebration of MOTOROKR E6 launch in ‘ROKR Rave Party’ at The Esplanade on April 25.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.Motorola.com
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