Bangkok--26 Apr--Maxima Consultants
A recent BBC’s Horizon in Britain in early April broadcasted the scientifically result found in Boots No7 Protect & Perfect Beauty Serum actually help to repair the damage to the skin’s structure by Professor Chris Griffiths, the Foundation Professor of Dermatology of University of Manchester. At both basic science and clinical levels, Professor Griffiths found the effectiveness of Boots wonder cream will make skin look younger in just four weeks. Following through this programme, the sales of the wonder cream increased by nearly 2,000% on the day the programme aired, with 13 bottles sold every minute at Boots stores throughout UK.
Mr.Ian Hunter, Managing Director of Boots Retail (Thailand) Limited said that ‘there has been an overwhelming response following BBC’s Horizon programme sparks interest in all Boots No7 skincare selling in Thailand. The equivalent product distributed in Thailand is called Boots No7 Restore & Renew Beauty Serum, which is similar intensive serum that, in tests carried out by Boots in real-use conditions, produced similarly strong results. During these two weeks, the sales of the Boots No7 have soared over 600%, especially by the foreigners traveling to Thailand’s destinations such as Phuket, Chiang Mai and Bangkok. Higher interests have also risen by our attractive promotion on 30% savings for 2 pieces purchasing Boots No7 that will be valid until May 7, 2007.’
Boots No7 is the No.1 cosmetics and skincare brand in Britain with an estimated 1 in 3 women owning a No7 product. It has been the best seller since its launch in 1935 and is one of the most loved brands in the UK. For Thailand, now Boots opens 118 branches throughout Thailand.
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