Bangkok--30 Apr--OgilvyAction
OgilvyAction, the leading Sales Acceleration and activation company for the Ogilvy Group, marked the official launch of its new services that help marketers win consumers as they make purchase decisions in “the Last Mile” through its creative use of communications mix to connect brands with consumers.
Mitch Webber, Managing Director OgilvyAction, said, “Ogilvy has always been about 360-degree brand stewardship. Our Sales Acceleration and activation offerings will fulfill this promise. Our services are designed to transform consumer behavior at key decision making moments. We offer our clients something unique — ability to drive sales now without sacrificing future brand equity.”
“In today's competitive world, marketers need to find new ways to connect their brands to the real lives of their consumers and the business needs of their trade customers. Our studies showed that almost 70 percent of purchase decisions are unplanned and made near or in the store. We will help our clients reach consumers at key moments of truth to influence their actions at the point of purchase, which we call “The Last Mile,” said Webber.
To achieve its vision of helping clients sell and win at point-of-sale, OgilvyAction focuses on understanding and influencing how people act and interact with brands in stores, on the street and at an event.
OgilvyAction’s three key services designed to realize “the Last Mile” vision are FastTrackTM, MarketPulseTM and Activation.
FastTrackTM is a creative and unconventional process to understand what’s happening at point-of-sale, which helps manufacturers develop meaningful shopper communications in customer environments, transform consumer behaviors when they make purchase decision while helping retailers differentiate themselves from competitors.
MarketPulseTM is a user-friendly tool for clients to identify live issues and real-time opportunity. Through MarketPulseTM, marketers will regularly receive the most updated information about movement of their competitors’ and their own products at stores, which will enable marketers to make the right decision at the right time on fresh strategy to increase volume, profit and share.
Activation, which has been available on the market for some time, focuses on activities and events that help marketers build brand. OgilvyAction focuses on the strategic side of this service, ensuring that events generate sales and build the brand correctly.
“For any brand to be successful today, it needs to surprise, delight and build deep, loyal connections with its consumers. OgilvyAction’s offerings will enable clients to do that. We activate a brand where we can create a physical connection with the consumer,” said Webber.
About OgilvyAction
OgilvyAction is the global activation services company for the Ogilvy Group. Focused on helping marketers win in "The Last Mile," OgilvyAction utilizes a discipline-neutral mix of communications services that connects brands with consumers at key moments of truth. Its global network of 52 offices in 39 countries leverages deep industry expertise and proprietary “Last Mile Analytics?” to drive both sales and brand equity for local and global clients. OgilvyAction offers a wide spectrum of services including through-the-line shopper & trade marketing, experiential marketing, digital, retail design and sports & entertainment sponsorship. Its client portfolio features more than 300 businesses and organizations around the world.
For additional information, visit www.ogilvyaction.com .
For more information
Anchalee Chaichanavijit
OgilvyAction Ltd.
Tel. 0 2205 6410
Email: [email protected]