Bangkok--30 Apr--OgilvyAction
Who we are…
OgilvyAction is a global, through-the-line marketing services agency that is focused on helping marketers win in "The Last Mile". It utilizes a discipline-neutral mix of communications services that connect brands with consumers at key moments of truth to both sales and brand equity.
In Asia Pacific, OgilvyAction is the biggest network with 20 offices in 14 countries. The company offers a wide spectrum of services including through-the-line shopper & trade marketing, experiential marketing, digital, retail design and sports & entertainment sponsorship.
Bangkok agency was established in February 2006 and has built up a powerful local team of experts to service Thailand. We draw on the international network and add Thai insights for our clients.
What we do …
OgilvyAction produces new and creative ways for consumers to interact with their brands and transforms consumers’ behavior along the path to purchase, ultimately helping clients win in what OgilvyAction calls "The Last Mile”. "The Last Mile" is that distance where the consumer travels towards a purchase decision, usually right in the store. In summary, what we do are:
Understand how people interact with brands: We help clients understand shopper behavior, brand behavior and customer behavior. We pair our extensive behavioral knowledge and our leadership in activating brands with impact to deliver measurable sales increase to improve bottom-line results.
Influence their action: Based on our understanding of people’s behavior, we craft a truly media-neutral strategy, tailored to provide the best brand experience for each client. We'll use a mix of shopper marketing and experiential marketing, to achieve and exceed our clients' goals.
Help clients win in “The Last Mile”: OgilvyAction breathes life into big, creative ideas, producing brand interventions that attract attention, engage consumers and involve people and brands in unexpected ways.
Measuring the impact: OgilvyAction is serious about measuring the impact of our work - on consumer and customer behavior, sales performance and brand equity. Our clients see their return on investment.
Our products …
FastTrackTM: OgilvyAction’s process to control what’s happening at point-of-sale (a science to create relevant dialogue and messaging at the point-of-sale) . Knowing that a lot of purchase decisions are unplanned and most of consumers are perennial 'switchers', swayed by price cuts, promotions, curiosity, and even their mood, FastTrackTM helps clients to maximize opportunities provided by this in-store moment of truth and encourage consumers to buy their products in the “Last Mile”.
MarketPulseTM: Our easy-to use tool for clients to identify live issues and real-time opportunity to increase volume, profit and share while maximizing their potential in an environment where traditional marketing approaches are becoming progressive less effective.
Activation: We help our clients increase brand awareness and customers’ interaction with the brand through strategic side of this service, ensuring that events generate sales and build the brand correctly.