KTC invests in loyalty program at Money Expo 2007.

ข่าวทั่วไป Wednesday May 2, 2007 11:38 —PRESS RELEASE LOCAL

Bangkok--2 May--Krungthai Card
Possibility of different uses of Forever Rewards points for greatest value.
Contribution to “Love Stream Lights Up Life” project for the relief of three southern provinces.
KTC follows the sufficiency economy concept and reaffirms its status as a membership company with real value members can experience. The firm hopes to gain client loyalty using Forever Rewards points. Credit card members and personal loan clients will be given the opportunity to be givers and gainers at KTC booth at Money Expo 2007 under the “Spend Wisely with KTC” concept. Members can use Forever Rewards to redeem and purchase items, exchange mileage for a flight ticket and get another ticket free of charge for the first time in Thailand, print out desired privilege and discount coupons from top establishments using Touch Screen Kiosk, play a special version of One Night Genius against Eee Tankoon, enjoy games and prizes from Virgin VRR models, and, contribute to “Love Stream Lights Up Life” project for the relief of military, police and volunteers in three southern provinces during the four days from May 10th to 13th at KTC booth in Planery Hall, Queen Sirikit National Convention Center.
Niwatt Chittalarn, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, commented on the readiness of KTC with regard to the participation in Money Expo 2007 during May 10th and 13th, 2007 “We have been having presence at Money Expo for six consecutive years now. Our focus is on creating a difference as a credit card company. For this year, we have allocated a budget for the turning of 219-square meters booth in Planery Hall, Queen Sirikit National Convention Center, into a value center by merging the privileges necessary for the daily spending of all member groups. We will also implement a loyalty program, encourage members to adopt responsible financial practice for the benefits of themselves, their family and the society as a whole; and, reach out to a wider group of potential members. Our concept for the show is “Spend Wisely with KTC”. And we will encourage members to make the most out of their often overlooked Forever Rewards points. This is very important given the current economic situations.”
“Our booth this year will be an airy open, low-rise, practical and easy to navigate platform. It is designed by an architecture company so as to make it different from conventional booths. We want to make a statement about our out of the box thinking and liveliness. The message to clients is that KTC members will have better offerings in life. They will be proud of their KTC card every time they use it or merely see it in their wallet or purse.”
The highlights of KTC booth are twofold. The first involves presentation of information, application, and, consultation on KTC products and services such as credit card, personal loan, self-employed loan and all financial services by a team of more than 30 experts. Quick, efficient and procedure service guaranteed. Entry fee and annual fee unconditionally waived for life for all KTC products.
The second highlight is “Spend Wisely with KTC” campaign under which all KTC members will feel contented as givers and gainers using their KTC Forever Rewards points.
Redemption of products from KTC booth (e.g. Mama Pack, Nescafe Protect, V-Soy, Pepsi Max and Brink skin nurturing food supplement) using a KTC credit card sales slip of 800 Baht or greater, KTC CASH Revolve withdrawal slip of 800 Baht or greater plus only 99 Forever Rewards points
Purchase of Hot Pick items using only a few Forever Rewards points (e.g. roundtrip Bangkok-Chiang Mai Bangkok Airways flight ticket, Bangkok Fest Mileage Card, free airtime from Happy and KTC, and, Samsung MP3 player)
Quicker and cheaper redemption of flight tickets of any airline using KTC Mileage plus an additional free ticket with Thongchai Prasongsanti. This is the first time in Thailand and members can join the onstage activity at the scheduled times.
Redeem a US or European route flight ticket and get an international flight ticket of any destination free of charge from Bangkok Airways
Redeem an Asian route, Japan or Australia flight ticket and get a domestic flight ticket of any destination free of charge from Bangkok Airways
Redeem a domestic flight ticket and get a domestic flight ticket of any destination free of charge from One-Two-Go
Contribution to “Love Stream Lights Up Life” project for the relief of fellow countrymen in the three southern provinces. Members can make donations in cash or with their Forever Rewards points at KTC booth. All proceeds will benefit the cause without any expense deducted by KTC. Receipts can be used for tax rebate as well.
“Other than that, KTC members will enjoy various privileges and discounts from top establishments. They can choose the ones they want using “Touch Screen Kiosk” which will print the desired coupons out for them. Meet actors, actresses and artists with a series of onstage activities. Pit your wits against Eee-Tankhun in a special version of One Night Genius. Presentation of privileges associated with Virgin 24 card by good looking male and female models from Virgin VRR plus games and special prizes. A special play by the actors and actresses of “Pen Tor” television drama rounds up the program.”
“This is another good opportunity for us to present the value of our diverse products and services which satisfy the different requirements of clients and visitors whose number is expected to be as high as 800,000 this year. We are also engaged in a charitable activity so that our clients and members of the general public can contribute to the society. KTC booth definitely will leave a lasting impression. We hope to be a part of the relief effort bringing peace and happiness to those in need as the true leading Thai credit card company.”, said Mr. Niwatt in conclusion.
For more information:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2665-5732
Fax. 0-2665-5046
E-mail: [email protected]
Click for photo release at www.thaipr.net

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