Bangkok--3 May--Integrated Communication
Cement Co., Ltd. (SFCC), a subsidiary of Siam Cement Group under “Elephant” brand, has furnished the newest innovation by canceling the use of asbestos in producing fiber cement products. It has invested approximately 3 billion baht in developing machines and production technology for the use of cellulose fiber and synthetic fiber instead of asbestos and to make sure that the new product is more durable, better heat protection and easier to use than the previous ones. It is the first company in Thailand to come up with such technology and this is why that The Siam Fibre — Cement is a true innovative company in constructional business.
Mr. Pichit Maipoom, President of SCG Building Material Co., Ltd., mentioned about the policy of Siam Cement Group (SCG) that the company is focusing on creating innovations, which are friendly with environment, to present to the market continuously. The newest innovation of the company is the cancellation of the use of asbestos as a raw material in manufacturing all of its products and switch to new material that is better in quality, more friendly to environment, and make customers feel more content.
Mr. Pichit said “At the moment, numbers of countries have cancelled the use of asbestos as a raw material in producing product such as the European Union, the U.S.A., Australia, Japan, Singapore, etc… For Thailand, some types of asbestos are still permitted. Nevertheless, The Siam Fibre Cement, as the leading company in the business and focusing on customers’ welfare and confidence, has decided to cancel the use of asbestos as a raw material. We are the first company in Thailand to cancel the use of asbestos in the manufacturing processes in all of our products since January 2007.”
Mr. Pichit stated that the company has spent more than 3 billion baht in developing new technologies, machines, and manufacturing processes of using cellulose and synthetic fiber to replace asbestos. It is a very safe technology that has been employed for more than 40 years in the European countries.
“From now on, the customers using our Elephant brand under the asbestos free formula will be more confident and feel more content. The synthetic fiber used in producing the products is similar to the one used in fabric industry, while cellulose fiber is made from pine trees with special treating process. The most important thing is that these new products have far more superior qualities and properties than the previous ones such as 2-times more flexible, stronger and more durable, less contraction, pest protection, and 5-times better in heat resistance.” Mr. Pichit said.
Mr. Pichit added that “The properties of the new formula that are better than the previous one help creating customers’ confidence in the products very rapidly. It is expected that the fiber cement market will grow dramatically especially SmartBoard, which can be used in varieties of application such as ceiling sheet, external and internal walls, underlayment for laminate or ceramic floor, or even concealed edge ceiling which has water proof and pest prevention qualities.
Besides the product quality improvement, SCG Building Material and The Siam Fibre — Cement are also developing new technologies in wall and ceiling solutions to create more confidence and better living qualities to customers. The new features targeted to be the new alternative for customers include heat protection, fire protection, and noise protection systems. Furthermore, the company also established ceiling and wall system training center to provide technology and knowledge to related professionals and interested customers.
On the marketing activities for SFCC’s products without asbestos, SCG Building Material is focusing on creating awareness and educating customers by using advertisement through different media continuously starting from the end of 2006 year with the budget of more than 120 million baht.
For more information, please contact
Khun Usanee Thavornkarn
Integrated Communication Co., Ltd.
Tel. 0 2 354 3588 Email : [email protected]