Bangkok--14 May--SCB
Thailand’s Siam Commercial Bank (SCB) has been awarded the Reader’s Digest Trusted Brands Gold Award 2007 for the banking category in Thailand. This is the second year in a row that the Bank has received this prestigious award, reflecting the continuous trust and confidence consumers have in the Bank’s products and services.
The winners of the Reader's Digest Trusted Brands Gold Award were selected by consumers from seven leading Asian markets, namely India, Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. Consumers were asked to nominate their most Trusted Brand in 43 product categories, assigning a score for each brand based on six core qualities: trustworthiness, image credibility, quality, value, how well each brand understands consumer needs, and the ability to innovate.
The award comes as no surprise, as SCB president Khun Kannikar Chalitaporn has made it known that the Bank has placed a priority on service quality, with the aim of realizing its vision of being the ‘Bank of Choice’ for its customers, shareholders, employees, and community. For Bank customers this commitment to quality has resulted in the development and introduction of a variety of universal banking products designed to meet their every need, and the upgrading of the Bank’s service offerings to meet World-Class standards. SCB has also implemented an internal Change Program to adjust operation processes at all levels, and to expand its service network. The results of this program have seen SCB become the leading bank in Thailand in terms of network reach, with more than 810 branches and 4,000 ATMs.
To ensure the successful implementation of the Bank’s quality goals SCB constantly conducts customer satisfaction surveys at every branch through interviews with randomly selected customers. Survey results are used to make improvements to branches which have yet to reach acceptable standard levels, and to help maintain service quality for those that have already surpassed the Bank’s demanding standards.
The Bank’s efforts have garnered considerable acclaim, and SCB received over 25 different banking awards in 2006. The Reader’s Digest Trusted Brands Gold Award 2007 is the eighth banking award for SCB so far this year, putting the Bank on the path to a record year for banking service and quality awards.
Photo: Mrs.Ongorn Abhakorn na Ayuthaya, SCB Executive Vice President, received the Reader’s Digest Trusted Brands Gold Award 2007 for the banking category in Thailand. This is the second year in a row that the Bank has received this prestigious award, reflecting the continuous trust and confidence consumers have in the Bank’s products and services.
For more information please contact
Phot Jaichansukkit,
Public Relations Manager,
Siam Commercial Bank
Contact Person :
Duangporn, Kemmalak Tel. 0-2544 — 4503, 4517
Click for photo release at www.thaipr.net