Bangkok--17 May--Bangkok Bank
Bangkok Bank Vice President Aphiwat Punnopakorn (center) accepts the Trusted Brand 2007 award from the Readers’ Digest’s annual survey, on behalf of the bank. Also present at the ceremony are Reader’s Digest (Thailand) Publishing Director Abhijai Futrakul (right), and Reader’s Digest (Thailand) Regional Advertising Director Simon Chomley (left).
Bangkok Bank is the only brand in the banking category to have won the award for four consecutive years. Reader’s Digest says the six factors that have led to high levels of consumer trust in Bangkok Bank include reliability, quality, value, image credibility, understanding of customers’ expectations, and innovation through the introduction of new products and services to the market.
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