Bangkok--17 Jun--JWT Public Relations Future Park announces a 5% growth in first quarter with more plans to boost sales during the year’s second half with zoning strategies that accommodate customers more in shopping, eating and enjoying good times, beginning with the grand ‘Gourmet Park Enjoy Eating’ promotional campaign to raise a periodic sales for another 20% Future Park Rangsit, Thailand’s largest shopping complex, unveils the first quarter performance of 2007 with a significant 5% growth. The mall operator plans to boost revenues of the year’s second half with zoning strategies to accent shoppers’ good times in shopping, eating and enjoying their lives beginning with the ‘Gourmet Park Enjoy Eating Rally’ to give away prizes for shoppers who dine out from over 70 leading restaurants at the complex. The campaign is expected to boost overall sales of the entire shopping mall for another 20%. Ms. Ratana Anuntanupong, Vice President-Marketing of Rangsit Plaza Ltd., operator of Future Park Rangsit Shopping Complex, reveals that after the company’s Bt600-million renovation and re-branding strategies during the first quarter of 2007, Future Park Rangsit has enjoyed 5% increase in its overall sales compared to the same period of the year earlier. The company expects that it can maintain the growth in the second quarter thanks to the company’s continuous plans to boost sales through its zoning strategies that will comfortably accommodate shoppers to enjoy their good times at the complex. The company is confident that with those strategies, it would be able to accomplish its targeted overall traffic growth of 10% by the end of the year. During the past months, the shopping complex had continuously organized various campaigns along with series of marketing activities to attract more customers. The past activities, including Future Park Chinese Celebration 2007, Lion Dancing Contest, Summer Chic Fashion, Future Kids for Fun Contest and Pathumthani Red Cross Fair, have increased the numbers of shoppers into the complex. Currently, Future Park Rangsit enjoys an average of about 130,000 visitors daily. In terms of customer services, Future Park Rangsit has applied the Consumer Relations Management (CRM) with a unit designated to collect customers’ shopping data. Also, the company has set up the Customer Focus Team that closely works together with the internal stores to adjust or develop those stores and the entertainment zone to fit most into the customers’ needs. For example, Future Park Rangsit had recently introduced EGV movie theatres for children and launched Chokchai Steak House and Burgers following customers demand. Ms. Ratana continues that “During the second half of the year, the complex will apply a two-pronged marketing approach that includes more modern fairs to be organized by the shopping complex itself. For example, the incoming ‘Future Park Junior Talent Awards 2007’ will be held as parts of the company’s determinations to promote and support the development of Thai children. In the contest, participating children will express their ability through the performances with Thai modern and country music and compete for a HRH Princess Maha Chakri Sirindhorn trophy. Also, the shopping mall will apply a clear zoning plan when it comes to stage performances as a way to classify or group different interests of the shoppers which should help the company in sharpening better into shoppers’ different shopping styles and needs. Another marketing approach is to team with partners or to lease them the spaces in organizing events to reiterate the complex image of ‘Complete Lifestyle Shopping Park.’ During the second half of the year, Future Park Rangsit will have 2 big campaigns running in September and December. Also, the company has teamed up with Central, Robinson and internal restaurants in the upcoming ‘‘Gourmet Park Enjoy Eating Rally’ during 15 June — 15 July 2007 to be held at the Gourmet Park zone that embodies over 70 leading restaurants for shoppers to enjoy. In this campaign, shoppers who dine here will be entitled to win numerous prizes worth over Bt500,000 through a 3-tier lucky draws. Step 1 or ‘instant prizes’ entitles customers to immediately enjoy 5-20% discounts, buy-one-get-one-free promotion from participating stores and a Rally Card to accumulate points for more prizes in every Bt300 worth of dining. Step 2 or ‘stamp accumulation’ allows customers to accumulate stamps from restaurant in every Bt300 of dining and win prizes as stated in the rules. For example, stamps from 10 restaurants will entitle them to get a Bt100 gift voucher or stamps from 20 restaurants a Bt300 gift voucher. Step 3 or ‘bonus’ will allow customers with stamps from 20 restaurants to win a trip for 2 people to Japan that covers accommodation and special meal at a famous restaurant and many other prizes worth over Bt500,000. Also, the shopping complex has joined with KTC and KTC Future credit cards to give special discounts for their cardholders who use the cards in their shopping at Future Park Rangsit as well. Ms. Ratana concludes that “Through over Bt5-million of promotion and public relations along with numerous marketing strategies during the 31 days of the incoming activity, all internal stores at Future Park Rangsit should enjoy about 20% increase in sales revenues. Together with the company’s marketing strategies and developments to meet customer needs, we are confident that we will be able to grow accordingly to the plans.” For more information, please contact: Future Park Rangsit Public Relation Khun Pattra Mora and Khun Kwanjai Tangboung T. 02-358-0011 # 1162, 1886 JWT Public Relations, JWT (Thailand) Khun Prasit Kritsadaariyachon (Bob) T. 02-204-8216 M. 081-586-2813 Khun Wongchan Tangsongsak (Chan) T. 02-204-8221 M. 089-127-2089 Click for photo release at www.thaipr.net