Bangkok--21 Jun--L’Oreal Thailand Jean Philippe Charrier, Managing Director of L’Oreal Thailand, announces today the outstanding performance of the firm during the first half of 2007, with +21% growth, making Thailand the second strongest performing country in Asia for L’Oreal. Main drivers behind this success include : strong brands and activities in four different channels of distribution, which allow it to reach different consumers with different lifestyles Strong innovations that successfully excite the market and capture consumers’ interest Strong communication campaigns with more members of Thai ambassadors who help create closer relationship with consumers Strong implementation of “Focus” strategy Active and continuing CSR activities With its “Focus” strategy, L’Oreal Thailand is making fewer bets but bigger bets in term of new product introduction. “We want to be very sharp with our selection. We want to market only products that directly relate to consumers’ needs and have big potential to win the market and win fast. A good example is Elseve hair care range which within 3 months, already won 5% of the market share within a very competitive hair care market,” said Jean Philippe. L’Oreal Thailand is one of the companies who believe in growing the society in parallel to growing the business. It has embarked on this route many years ago. “We are very proud and happy that our CSR activities are warmly welcomed by Thai society. Our research fellowship program under “For Women in Science” just finished its 5th year program and more and more researchers have expressed interest to take part in our ceremony.” This year the firm also launched 2 new projects, “Baan Krachang Semi-Homestay project” for Tsunami communities on Pang Nga province and “Hairdressersof the World against Aids,” a program to educate L’Oreal’s network of Hairdressers on Aids so that they can protect themselves, their families, and can share this information with their clients. “In fact, we are looking at the possibility of doing something more this year” added Jean Philippe. Despite the uncertain economical situation, L’Oreal Thailand remains aggressive and optimistic about its business. In July, the company will introduce a new brand “MATRIX” which is the number one hair care brands in American salons. MATRIX will become the third brand in L’Oreal Thailand’s salon business, in addition to L’Oreal Professionnel and Kerastase. “With strong team, strong brands and great products, we are very confident that we will achieve +20% growth this year,” concluded Jean Philippe Other information : As of July 2007, L’Oreal Thailand will have 15 beauty brands in its portfolio, which are marketed in four different distribution channels as follows: Hairdressing Salons : L’Oreal Professionnel, Kerastase and Matrix Hypermarket-Supermarket-Specialty Stores : L’Oreal Paris, Garnier and Maybelline Department stores : Lancome, Biotherm, Shu Uemura, Ralph Lauren, Giorgio Armani, Cacharel, Guy Laroche Hospitals and Pharmacies : La Roche-Posay and Vichy For more editorial information, please contact: L’Oreal Thailand Co.,Ltd. Corporate Communication and Public Relations Department Sduppin Kamnuanthip (Pan) 089 893 8984, 02 684 3190 [email protected] Paporn Tangtrongjit (Pin) 081 4066091, 02 6841942 [email protected] Click for photo release at www.thaipr.net