Bangkok--19 Jul--Ogilvy Public Relations Worldwide Unilever by Knorr adds vitality to Thai kids’ lives with the launch of “Knorr Energy Cup Jok” and the campaigning for “2E” focusing on “eating breakfast” and “exercising” for better health of Thai kids Mr. Jerome Charachon - Vice President - Foods and Ice Cream, Unilever Thai Trading, said, “Based on Unilever’s fundamental mission to add vitality to people’s lives, our food and savory products are committed to be an inspiration of people to value their meal time and make foods more enjoyable in order to nurture themselves and nourish their relationship to get more out of life. We then created the “Knorr Cup Jok” and the “Get Physical” campaign which will both inspire moms to provide delicious breakfast that is a good source of energy to their kids every morning and to encourage kids to embrace exercise habit for their good health.” According to a Health Department’s study, 30% of kids aged 6-11 years in Bangkok and girls aged 12-14 do not eat breakfast regularly and lack exercise. A large number of Thai kids do not receive sufficient energy and Vitamin B, which may affect their learning ability, physical, mental and emotional development. With its commitment to promote consumers’ health, Knorr initiated the “Get Physical” campaign aiming to encourage people to value the importance of breakfast. Knorr attempts to make breakfast a fun meal, which will encourage kids to regularly have breakfast and embrace the 2E habits -- eating breakfast and exercise, throughout their life time. Ms. Alisara Vijaranakorn, Regional Health & Nutrition Advisor, Unilever, added, “Breakfast is the first and most important meal of the day. From dinner and through the night, our body has not received any food for 12 hours. Therefore, we need a lot of energy and nutrients to efficiently perform our routine and other activities. Without breakfast, our body will drawenergy from liver, which is generally saved for emergency. As a result, starting the day without breakfast can be dull and lead to lack of concentration and the ability to learn new things will be lower than those who eat breakfast.” Mrs. Narissa Amornvivat, Marketing Development Director — Food, Unilever Thai Trading, added, “To educate Thai children about the importance of breakfast and exercise, Knorr has initiated the “Get Physical” campaign by creating a special song together with a dance which will give kids greater fun and encourage them to exercise. The “Get Physical” activity and one million Knorr Energy Cup Jok samples will be brought to consumers nationwide in 62 schools and 132 leading department stores.” Knorr will also organize a demonstration of easy-cooking, tasty breakfast that is also a good source of energy and Vitamin B1 which enhances brain functionality for a perfect start of a day. Alisara explained further, “Knorr has improved our products to meet Thai kids’ demand. Rice is our main food and a very good source of carbohydrate and energy. We have sourced the best quality jasmine rice to make our product tasty and provide sufficient energy. A cup of Knorr Energy Cup Jok provides 150 calories which is sufficient for a child to perform routine activities. It also contains 35-50% of daily Vitamin B1 requirement. Vitamin B1 promotes metabolism and nervous system functionality. More importantly, Jok is easy to cook in a couple of minutes, which suit best the urban living. It is tasty and easy to eat, which will create a good impression among kids and promote breakfast eating habit, thus enhance kids’ health.” Unilever Group of Companies in Thailand is a leading fast moving consumer goods company with a strong presence in Thailand for more than 70 years. Unilever offers Thai consumers with a wide range of leading brands that add vitality to life of Thai consumers in four categories. Home and Oral Care products include Close-Up toothpaste, Breeze, Omo and Surf detergents; Comfort Fabric softener; Sunlight dishwashing liquid; Vim floor cleaning products. Personal Care products are Sunsilk, Clinic Clear and Dove hair care products; Axe and Rexona deodorant; Dove, Pond’s, Vaseline, Citra skin care products and Lux. Foods and Ice cream products include Wall’s Ice Cream, Knorr, Lipton and Bestfoods. Unilever Network is a direct sales business within the group. For more information please contact: Pongtip Thesaphu Corporate Relations and Communications Director Unilever Group of Companies in Thailand Tel. 0 2554 3430 Punchama Chatchen ([email protected])/ Ninrat Deesomsuk ([email protected]) Ogilvy Public Relations Worldwide Limited Tel. 0 2205 6618, 0 2205 6615 Click for photo release at www.thaipr.net