Bangkok--25 Jul--PATA Corporate Communications Cultural heritage and environmental tourism are the dominant themes of the winning entries in this year's Pacific Asia Travel Association (PATA) Gold Awards announced today. The four "best-of-show" Grand Awards will go to the Ministry of Tourism, Government of India, in the Marketing category; the Macau Government Tourist Office (MGTO) for Heritage; Six Senses Resorts & Spas, Thailand for the Environment; and Jetwing Hotels, Sri Lanka for Education & Training. Open to both PATA and non-PATA members, this year's awards attracted a record total of 339 entries from 132 travel and tourism organisations. In addition to the four Grand Awards, there were 24 Gold Awards, with multiple awards going to Chaaya Hotels & Resorts, Kerala Tourism and Tourism Malaysia. Incredible India Targeted at affluent travellers from the US, Europe, Asia, the Pacific and the Middle East, the Incredible India global campaign has helped to drive strong double-digit growth in foreign visitor arrivals into India. Leveraging India's colour and cultural diversity in the campaign, the Ministry of Tourism and Culture made aggressive use of traditional above-the-line advertising as well as interactive new media, including several micro sites and 11 online contests. Macau Heritage The successful inscription "The Historic Centre of Macau" on the UNESCO World Heritage List prompted the MGTO to launch 2006 Macau World Heritage Year, a campaign that positioned Macau as a destination offering travellers much more than entertainment and gaming. The campaign successfully boosted the economic value of the city's rich heritage by positioning and promoting its "historic centre" as a must-see attraction. Six Senses "Conscience" Six Senses' Social and Environment Conscience programme aims to enhance the social and environmental performance of Six Senses' managed properties. The company hired a full time manager called "Social and Environment Conscience" to oversee the programme which includes environmental awareness and management, corporate partnerships and a "Social and Environmental Responsibility Fund". Jetwing Dream Forced to bridge skills gaps and equip local young people for employment, the Jetwing Youth Development Project provided hospitality and English language training free to school leavers from disadvantaged farming families in the Sigiriya area. The aims of the "We Dreamed a Dream…" scheme were to solve the human resources shortage in Jetwing's properties, especially Vil Uyana in Sigriya; pass on some of the benefits of tourism to the local community; and provide gainful employment to young people. The winners will be honoured at a special luncheon during the PATA Travel Mart 2007 in Bali on September 28. The PATA Gold Awards are generously sponsored by the Macau Government Tourist Office. MGTO Director Mr Joใo Manuel Costa Antunes said, "By sponsoring this leading travel awards program for twelve years, we believe we are helping to provide the chance for new ideas and products to stand out and be recognised, thus contributing to the development of the tourism industry in the region, something that is a source of great pride for us." PATA GRAND AND GOLD AWARD WINNERS 2007 GRAND AWARDS 1. Education and Training We dreamed a dream... The Jetwing youth development project at Vil Uyana, Sigriya, Sri Lanka Jetwing Hotels, Sri Lanka 2. Environment Social and Environment Conscience programme Six Senses Resorts & Spas, Thailand 3. Heritage 2006 Macau World Heritage Year Macau Government Tourist Office, Macau SAR 4. Marketing Incredible India global media campaign Ministry of Tourism & Culture - Government of India, India GOLD AWARDS 1. Marketing Campaign - Primary Government / Destination Uniquely Singapore, Singapore Tourism Board, Singapore 2. Marketing Campaign - Secondary Government / Destination Great Tropical Drive, Tourism Tropical North Queensland, Australia 3. Marketing Campaign - Carrier Home Away from Home, Srilankan Airlines, Sri Lanka 4. Marketing Campaign - Hospitality Phuket Perfect, Delivering Asia Communications for C9 Hotelworks, Thailand 5. Marketing Campaign - Industry The Malaysia International Gourmet Festival 2006, AsiaReach Events, Malaysia 6. Environment - Ecotourism Project Chaaya Village Habarana, Chaaya Hotels & Resorts, Sri Lanka 7. Environment - Corporate Environmental Programme Responsible Travel, Intrepid Travel, Australia 8. Environment - Environmental Education Programme Soneva Nature Trip, Soneva Fushi, Maldives 9. Heritage Heritage Friendly Tourism Campaign, Heritage Watch, Cambodia 10. Culture Aranmula, Kerala Tourism, India 11. Education and Training LNTA-UNESCO Cultural Heritage Specialist Guide Programme, Lao PDR 12. Marketing Media - Brochure Kerala Tourism, India 13. Marketing Media - Broadcast Media Malaysia Truly Asia global TV commercial, Tourism Malaysia, Malaysia 14. Marketing Media - Print Media Malaysia Truly Asia media campaign, Tourism Malaysia, Malaysia 15. Marketing Media - Poster Ayudhaya Ancient Sites, Tourism Authority of Thailand, Thailand 16. Marketing Media - Video Korea, Sparking, Korea Tourism Organization, Korea (ROK) 17. Marketing Media - Public Relations Lord Howe Island spring campaign 2006, Tourism New South Wales, Australia 18. Marketing Media - CD-Rom Chaaya Hotels & Resorts, Sri Lanka 19. Marketing Media - Website www.malaysia.travel, Tourism Malaysia, Malaysia 20. Marketing Media - E-Newsletter Bali Update, Bali Discovery Tours, Indonesia 21. Travel Journalism - Destination Article Tea for Twenty Million, Simon Rowe, Discovery, Emphasis Media, Hong Kong SAR 22. Travel Journalism - Industry Business Article Myanmar Takes on Tourism, Fred Gebhart, Travel Professional, USA 23. Travel Journalism - Travel Photograph Old Manila, Lester V Ledesma, Smile (Cebu Pacific Air), Ink Publishing, Singapore 24. Travel Journalism - Travel Guidebook Lifestyle Destination Guide: NYC, Thai Airways International, Thailand For more information contact: PATA Corporate Communications Ms Min Min Wong Tel: +66 (0)2 658-2000 extension 107 Email: [email protected] PATA Marketing Communications Mr David Gillbanks Tel: +66 (0)2 658-2000 extension 108 Email: [email protected]