Bangkok--3 Oct--Weber Shandwick Eurasia Entertainment & Events Co. Ltd. respectfully invites you or a representative from your organization to attend Asia Premier, the press conference where details about the first “millionaire” lifestyle show in Southeast Asia - Thailand Millionaire Expo 07 - will be unveiled. This media event will take place at Paragon Studio, 4th Floor of Siam Paragon on 4 October, 2007 from 15.00 — 16.30. In this program, we will preview for members of the media the upcoming Thailand Millionaire Expo 07 (1-4 November) and share with you background details on the business environment for premium lifestyle goods and services in Thailand as well as Southeast Asia. We will also discuss the trends that are beginning to emerge in the region in this coveted segment. Mr. Kriengsak Tantiphiphop, Chief Marketing Officer of Siam Paragon, will participate in a discussion of what luxury means to Thailand’s wealthy class and why Thailand makes sense to host Southeast Asia’s first millionaire lifestyle event. In addition, you will be treated to a close-up preview of some of the unique products that will be featured at the Thailand Millionaire Expo such as the world’s most expensive digital music player, 452-diamond watch with extraordinary construction and artwork featuring diamonds encased in glass. ASIA PREMIERE PRESS CONFERENCE PARAGON STUDIO, 4th Floor, Siam Paragon 04 OCTOBER 2007 15.00 hrs — 16.30 hrs15.00 Media registration and refreshments15.30 Press conference commences - Welcome by emcee Mr. Korn Kiatfuengfoo15.35 Presentation by Co-Managing Director Andreas Zwick - Lifestyle events in other markets: Dubai, Russia, China, etc. - Business environment for lifestyle products/services in SE Asia15.50 Presentation by Co-Managing Director Wim Reijnen - Preview of Thailand Millionaire Expo 200716.05 Luxury lifestyle discussion between emcee and Mr. Kriengsak Tantiphiphop, Chief Marketing Officer of Siam Paragon16.15 Product highlights with 60-second overview by product representatives: - Work of art from Diamond In Glass - 18-karat gold computer mouse with diamonds from Switzerland’s Pat Says Now - The world’s most expensive digital music player from Xexoo - The first 452-diamond Golden Bridge Full Pav? and only one in Thailand from Corum - World-premiere reveal of the handcrafted Amboyna Burls Watch from Idomifuri by EDEL H-M-S MANUFAKT-UHR, the first in a worldwide limited edition of only 99 units16.25 Photo opportunity with Wim, Andreas, K.Kriengsak, emcee and product representatives16.30 Q&A16.45 Wrap-up For more information, please contact representatives K. Arya Intasuwan or K. Rungnapa Charnwiset at 02.343.6000 (ext. 054 / 061) or at 081.584.1221 or 081.494.8131 respectively.RSVP: Arya Intasuwan / Rungnapa Chanwiset Weber Shandwick Thailand Tel. 02.343.6000 Ext. 054 / 061 Fax. 02.343.6003 Mobile. 081.584.1221 / 081.494.8131 Email: [email protected]