Bangkok--13 Nov--Aziam Burson-Marsteller TrueMove joins with LG to announce convergence phenomenon, shaking the Thai LCD TV market with the “TrueMove — LG Nationwide” campaign. TrueMove announced a significant collaboration with LG Electronics (Thailand) Co., Ltd to deliver solutions for today’s convergence lifestyles, a new phenomenon of multimedia, content and communication integration that brings together entertainment and information in consumer’s homes. To mark this collaboration, the two partners rolled out the new “TrueMove — LG Nationwide” campaign that offers unrivalled benefits. Customers who buy an LG LCD TV will receive a gift voucher for a postpaid TrueMove SIM plus a 300 Baht service discount, free 500 Baht entry fee for the TrueLife Free View package and up to 6-months free subscription for the TrueVisions - Gold package. The new campaign will be available nationwide between November 15, 2007 — January 4, 2008. Mr. Adhiruth Thothaveesansuk, Managing Director, Office/SME Solution & Wireless Access of True Corporation Plc. said, “True has reinforced its leadership in convergence lifestyles integrating diverse services and solutions under the True Group to provide innovative offerings that best suit consumer lifestyles. TrueMove has collaborated with LG Electronics to launch the new “TrueMove — LG Nationwide” campaign that is a major integration in the areas of communications, content and leadership in multimedia display and household electrical appliances to offer unparalleled benefits and enhancements to consumers’ lifestyles. Customers can enjoy quality products and services including LG TVs, the ultimate quality TrueMove network and informative and entertaining content from TrueVisions. This is a manifestation of True Group’s vision to meet the new generation’s lifestyles, connecting all people to communications anywhere anytime.” Mr. Nak Gil Sung, Managing Director of LG Electronics (Thailand) Co., Ltd. said, “The competition in the market is quite fierce in all businesses. Therefore, LG has been adjusting its strategies in accordance with the competitive situation. One strategy is to find business alliances to expand its customer base. With this cooperation, LG can present its LCD and Plasma TV products which have been well acclaimed worldwide for their designs, functions, and technology covering all demand of the consumers. For example, LG Time Machine TV is the world’s first technology allowing recording TV programs in itself. Moreover, LG Full HD is the latest development of the screen offering clarity of light and shadow. It is the latest technology to save the eyesight of those who like watching TV for a long time. At present, LG Plasma TV is one of the top sellers with over 10% market share. LG is confident that this cooperation with TRUE, the only complete communication service provider in Thailand, will contribute to LG’s success in this campaign with the sales of over BT160 million at the end of this year. And hopefully, we will win market share as expected.” The nationwide best value packages by True and LG provide include: - Package A — any purchase of LG 32LB9R1 or 42LC7R LCD TV will be given o Free TrueMove postpaid SIM o 300 Baht service discount (100 Baht discount per month for the first three months) o Free 500 Baht entry fee for TrueLife Free View package o Free 3-month access to TrueVisions UBC - Gold package - Package B — any purchase of LG 42LB5RT, 42LB7RF, 47LB7RF or 50PC5R LCD TV will be given o Free TrueMove postpaid SIM o 300 Baht service discount (100 Baht discount per month for the first three months) o Free 500 Baht entry fee for TrueLife Free View package o Free 6-month access to TrueVisions UBC - Gold package - Package C — any purchase of a LG 29FU5RS or 29FU3RS TV or 32LC4R and 32LC7R LCD TV will be given o Free TrueMove postpaid SIM o 300 Baht service discount (100 Baht discount per month for the first three months) o Free 500 Baht entry fee for TrueLife Free View package Customers who purchase Packages A and B will each receive an exclusive LG home theater set worth 5,990 — 28,990 Baht. Customers will each receive a gift voucher to confirm their eligibility for these benefits at True Shops and TrueMove shops nationwide. Those in Bangkok and the Metropolitan area can receive confirmation of eligibility by calling 02-900-80000. Interested customers can purchase any of these LG TV models at all participating LG dealers nationwide, and at 10 branches of True Shop and TrueMove Shop; United Center, Central Rama 2, The Mall Ngamwongwan, The Mall Bangkapi, The Mall Bangkae, Central Ladprao, Central Pinklao, Seacon Square, Future Park Rangsit, IT Mall Fortune Town. The campaign will start from November 15, 2007 and end on January 4, 2008. For more information, please contact: Corporate Communications - True Group Sisadhi Reuben Tel: +66 (0) 2699 2782 Email: [email protected] Anchalika Kausangunsilp Tel: +66 (0) 2699 2727 Email: [email protected] Thadhamon Chanthana Tel: +66 (0) 2699 2783 Email: [email protected] Nattakorn Plubprasit Tel: +66 (0) 2699 2771 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email: [email protected] Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email: [email protected]