Bangkok--15 Nov--Aziam Burson-Marsteller Pepsi is boosting its inspirational “Life is full of endless possibilities” concept among the new generation of young consumers with the launch of the “Pepsi More” campaign. The campaign’s new presenters are Academy Fantasia 4’s six male stars, who are featured in a new TV commercial that shows how to choose your own path and enjoy life to the fullest. The “Pepsi More” campaign is an exciting promotion with prizes valued at 7-million baht that highlights the fun rhythm of life while offering AF fans a chance to win trendy, hi-tech mobile phones. “Inspiration is the driver that helps people to break boldly through a wall of obstacles and achieve their dreams,” said Mr. Charlie Jitcharoongphorn, Marketing Director, Pepsi-Cola (Thai) Trading Co., Ltd. “Therefore, Pepsi is injecting the Pepsi More DNA into a new generation of young people, encouraging them to enjoy finding their own path through life with the ‘Pepsi More’ campaign, supported by a theme song titled ‘Life is full endless possibilities’. “The theme song is performed by Pepsi’s newest presenters — the six male stars of Academy Fantasia 4. They are role models who show what you can achieve when you successfully follow your dreams. Both the AF4 stars and the theme song will be featured in our new “Wall” 45-second television commercial to inspire members of the new generation nationwide to enjoy life to its fullest,” added Charlie. The “Wall” commercial shows that life serves up endless possibilities and its up to everyone to break through obstacles and grab the bright opportunities that are waiting for us. The TVC will air nationwide starting on November 17. AF4 fans won’t want to miss it! According to Mr. Nop Wongpanich, Marketing Manager, Serm Suk Public Company Limited, “The more that members of the new generation put into life, the greater opportunities they will enjoy. Pepsi is reinforcing the “Pepsi More” campaign with a new promotion called ‘Boost the Rhythm of Life & Win a Sony Ericsson W901i’, a trendy communications device that is fast becoming part of the new generation’s lifestyle. Each of these cool music phones is worth 15,950 baht, and the total of500 prizes in the promotion are worth over 7-million baht.” “We believe that the “Pepsi More” campaign, combined with the new promotion, will hit the hearts of all new-generation consumers while encouraging them to enjoy life to the fullest and connecting them with the Pepsi brand,” he concluded. Consumers can join in the “Boost the Rhythm of Life & Win a Sony Ericsson W901i” promotion by sending crowns from Pepsi, Pepsi Max or Pepsi Twist in 10 oz, 15 oz, 500ml, 1 liter or 1.25 liter sizes, or pull-tabs featuring the words ‘PEPSI 07’, along with their name and address, to PO Box 170-171, Chatuchak Post Office, Bangkok, 10900 from today until January 15, 2007. The first drawing of 100 prizes will take place on December 7, 2007. The second drawing of 200 prizes is scheduled for December 21, 2007 and the third drawing of 200 prizes will be held on January 18, 2008. Entries must be submitted before January 15, 2008. Pepsi Life is full of endless possibilities. Issued by: Pepsi-Cola (Thai) Trading Ltd./Serm Suk Plc. For more information, please contact: Kanokwan Tungwancharoen Satida Sritunyatorn or Wittawat Eakusdron Serm Suk plc Aziam Burson-Marsteller Tel. 0 2693 2255 ext. 522 Tel. 0 2252 9871 or 08 3788 5115 [email protected] [email protected]