Bangkok--16 Nov--PR Solution Showcasing New Innovations of the Future for Convergence Lifestyles Under the Concept of “Better Together” and Environment Friendly True Corporation Plc, Thailand’s only fully-integrated communications provider and leader in solutions for convergence lifestyles, showcases new innovations at ICT Expo 2007. Aimed at fulfilling today’s convergence lifestyles, the new innovations from the not-too-distant future include: the speed of WiMax technology; the world’s first launch of RFID SIM for more convenience in spending; High Definition Digital TV for the ultimate entertainment experience; and a new look for the on truelife website to give users more excitement with online chat. All these highlights blend with True’s current products and services to reinforce the concept of Better Together to help save energy and reduce global warming. Visitors can experience all of these new innovations at True’s environmentally friendly booth, presented in Eco-Chic style. Mr. Supachai Chearavanont, President and CEO of True Corporation Plc, said that as the leader in solutions for convergence lifestyles, True Group will showcase at ICT EXPO 2007 state-of-the-art technologies which will be a part of True’s products and services designed to fulfill all lifestyles, highlighting the concept of Better Together. From both wireline and wireless hi-speed Internet to the innovative TrueMoney service via TrueMove mobile phones, or from online shopping via www.weloveshopping.com to the various content across True’s multi platform, products and services offered by True Group can help consumers save time and energy in order to reduce global warming. For speed, Wi-Fi and WiMax, which is supported by Intel, can send multimedia content quickly over a distance ranging from 10 to 30 km. Femto, a device developed by Alcatel Lucent and compatible with True’s Beyond 3G Technology will be the first one on show in Thailand. Visitors can also witness the launch of the world’s first RFID SIM, a new way of spending that offers convenience and ease of use, which is currently the rage at a trade exhibition in France. HD Digital TV, a new technology by TrueVisions, will demonstrate a more exciting level of TV viewing experience, while the new look on truelife offers users fun ways for online chat and great content to delight the online community even more. All of these highlights reinforce True’s concept that Better Lifestyle and Better Living result in Better Together True’s booth at ICT Expo 2007 enables visitors to experience products and services which can help improve or enhance their current lifestyles in terms of speed, convenience, and connection to create a Better Lifestyle. All of these products and services can lead to new online communities where people can instantaneously share and exchange ideas, information, and experiences via True’s network and content, as well as through blogs. This is a clear indication that True’s modern technologies can help save time and energy which in turn can stimulate a collective effort to improve our society and the world through Better Living, as in the efforts of True Group’s social activities under the Plook Panya Project. “We are confident that visitors to the True booth will understand True Group’s convergence concept that brings together TrueMove, TrueOnline, TrueVisions, TrueMoney and TrueLife to create solutions that fulfill today’s convergence lifestyles. Whether it is for work or leisure, indoors or outdoors, consumers will always be able to access knowledge, information, and entertainment, and in doing so help conserve energy to combat global warming. Our booth at ICT Expo 2007 features an Eco-Chic style which is environmentally friendly. Recycled posters and brochures have been used to decorate the structure while energy saving measures have been adopted in the interior. These efforts reflect True’s commitment as one of Thailand’s leading companies that endeavors to always provide the best for Thai society,” Mr. Supachai concluded.