Bangkok--20 Nov--Aziam Burson-Marsteller TrueMoney Joins Forces With Watchdata Technologies To Unveil The World’s First Contactless Mobile Payment using TrueMoney RFID SIM At the CARTES 2007 In Paris True reinforces its leadership in mobile payment convenience for Thai consumers to experience this new technology at the ICT Expo 2007 True Money Co., Ltd. and Watchdata Technologies Co., Ltd, a leading security technology company headquartered in Beijing, have successfully developed the world’s first intelligent Contactless Mobile Payment using TrueMoney RFID SIM via True Money Payment Platform. The two companies have unveiled this major achievement at the CARTES 2007, the world’s leading digital security, smart card and identification event, on 13 —15 November 2007 in Paris, France. TrueMoney also announced that services for the leading edge RFID SIM at the Bangkok International ICT Expo 2007 during November 15-20, will begin early next year Under the True Money and Watchdata Technologies collaboration, True Money has been able to use Watchdata’s industry-leading data security technology to develop TrueMoney RFID SIM to enable the most in-trend payment system for both business and lifestyle needs in today’s Thai market. “Watchdata has proven its capabilities to become an industry leader and top innovator in data security multi-application smart cards,” said Mr. Adhiruth Thothaveesansuk, President of True Money Co., Ltd., “TrueMoney is proud to have successfully developed the first Contactless Mobile Payment using TrueMoney RFID SIM together with Watchdata. This achievement represents a major milestone in creating a convenient yet highly secure payment channel for our customers according to our vision “Provide the most convenient payment platform (financial transaction) to suit customers’ life-style and business needs.” We have presented this first TrueMoney RFID SIM at the CARTES 2007, the world’s largest tradeshow in digital security and smart card technologies, which draws more than 500 exhibitors and over 20,000 senior industry executives from around the world.” Mr. Piyachart Ratanaprasartporn, General Manager of True Money Co., Ltd. added that “TrueMoney, under the supervision of the Bank of Thailand, is committed to striving to be the leader in providing centralized financial services and continually looking for ways to increase service payment channels. Currently, True Money has 2.5 million customers in Thailand. TrueMoney has showcased the world’s first Contactless Mobile Payment using TrueMoney RFID SIM at the ICT Expo 2007, and we are currently in the process of commercializing this new SIM and this process will be completed soon. We believe that this technology will be the future trend of financial service via mobile phones. Customers can experience supreme convenience and security when using TrueMoney RFID SIM.” In addition, TrueMoney RFID SIM is also embedded with special applications including ‘Auto Refill’, which allows customers to refill money on the SIM Wallet from their TrueMoney account in any desired amount, ‘Last Transaction Check’ feature and TrueMoney Security System providing triple security protection. Added Mr. Adhiruth Mr. Michael Yu, President Watchdata International Pte Ltd. said: "We are very pleased to announce our partnership with True Group, a leading service provider for integrated communications, in providing the world’s first TrueMoney RFID SIM developed together with True based on SimPass of Watchdata and TrueMoney Service & True Purse of True Money. Our innovative product, known as SimPass has been on trial in many places as Thailand is the first country to conduct the trial. I am very happy that Mobile Contactless Solution is able to bring to True an added advantage in their goals for market expansion." Mr. Andrew Teh, General Manager (Asia) and the Project Director for this special project said: "Partnering with True to provide a complete innovative solution, for electronic payment, OTA top ups and in the near future, ticketing, loyalty, access control, content marketing, etc. has been an interesting process. We are pleased that after many months of hardwork, we are able to jointly promote the solutions together to the market. It is indeed a great solution implemented from the perspective of a telecommunications operator."About TrueMoney TrueMoney, a subsidiary of True Corporation, has been authorized by the Bank of Thailand to operate an e-money business and by the Revenue Department to be a payment agent. True Money ensures safe and secure service for customers by using advanced code access technology based on international standards. Customers can carry out financial transactions — top-ups, payments, transfers and withdrawals, anywhere and at any time via TrueMoney on TrueMove mobile phones.About Watchdata Technologies Pte Ltd. Watchdata Systems is a company in the data security technology industry. Since its establishment in1994, Watchdata has been developing and providing security enabling solutions for electronic transaction applications and data critical e-commerce activities, based on its expertise in data security & encryption technology. For more information, please contact: Corporate Communications, True Group Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected] Wipada Isara Tel: +66 (0) 2699 2778 Email: [email protected] Aziam Burson-Marsteller Porntip Lertvechakul Tel +66 (0) 22529871 Email: [email protected] Jaruwan Vorarakthananune Tel +66 (0) 22529871 Email: [email protected]