Bangkok--22 Nov--PR & Associates GE Money Car4Cash continues to lead Thai auto finance industry with a new financial service offering that is transparent and reflects the company’s responsible lending concept. GE Money Car4Cash has launched ‘Car4Cash Delivery’ with a 30 million baht marketing budget to further stimulate sales growth rate in 2007 by more than 20 per-cent and, at the same time, maintain its leadership position in the auto finance industry. Mr. Pairote Cheunkrut, Chief Sales Officer of GE Money Thailand, revealed that there is continued growth in the auto re-finance sector, with substantial interest from consumers in the midst of fierce competition. GE Money Car4Cash has already gained a 25 per-cent market share in this sector. “Our campaign will drive our growth plan as well as increasing our customer base as we look to expand our distribution channels nationwide. GE Money Car4Cash is expected to increase sales by 20 per-cent in the last quarter of 2007.” Mr. Pairote said. The Car4Cash Delivery campaign communicates with customers through various media including advertising and marketing communications - featuring a new TV commercial,- radio spots, in-lift advertising in office buildings, printed advertisements and billboards as well a full programme of public relations. These communications activities also support its service and the Car4Cash’s brand in the minds of GE Money customers. GE Money Car4Cash has sought constantly to develop new products and services by adopting a customer centric strategy that places customers at the center of operations and business thinking. The results of a recent consumer survey have helped initiate new campaigns, responding directly to the needs of consumers and pushing to even greater customer satisfaction levels. “Car4Cash Delivery provides a hassle-free service at your door step. It’s a professional service provided by experienced staff direct to customers’ homes everyday. Customers can call Car4Cash Call Center at telephone no. 0-2740-7400 to make an appointment at a convenient time.”, he added. This product sets new standards as a complete auto re-finance service, from the first step of applying, through to signing the contract and the vehicle value appraisal on site. Additional brand advantages include finance amounts up to 100 per-cent of the auto’s current value, convenient 60 months installment plan and no guarantor. Mr. Pairote Cheunkrut added, “In terms of customer management, GE Money Car4Cash is placing great emphasis on financial services with total transparency, responsibility and which respond to consumers’ need. A good lender must place high importance on the best instalment plan in line with the customer’s financial means and ability to repay.” “We offer the service where customers can call with suggestions or comments about our services and we will consider their comments very seriously as we seek to develop our brand and services in direct response to their needs.” GE Money Car4Cash is one of Thailand’s auto financing leaders managed by GE Capital Auto Lease PCL of GE Money Thailand for five years. GE Money is a leading consumer finance service provider that has been pioneering the development of the consumer finance sector in Thailand for more than 10 years. GE Money’s portfolio includes bank and non-bank businesses. For non-bank businesses, GE Money provides auto financial services for used cars, auto refinancing (Car4Cash), motorcycle loans (GE Money Motorcycle Credit), credit cards (Krungsri GE, Central MasterCard, Home Pro Visa, Robinson Visa, Tesco Lotus Visa), instalment finance (First Choice, Power Buy), and personal loans (Quikcash). For more information, please contact: Khuntira Natvatananon PR & Associates Tel. 02 651-8989 ext. 332 e-mail: [email protected]