Bangkok--23 Nov--Hill & Knowlton Tesco Lotus, Thailand’s leading retailer of consumer goods gets ready to welcome in the festive season with the unveiling of Thailand’s “Biggest Gift Basket”; 3 metres wide and packed with over 300,000 baht’s worth of sensational gifts. This unique gift basket has been specially designed to promote this year’s largest and most exciting range of seasonal gifts for the whole family, at the lowest prices ever. Moreover, the ‘Biggest Gift Basket’, will be for sale at 300,000 Baht, filled with products never before included in a basket; a two-door refrigerator, LCD TV with home-theatre set, microwave, bicycles, mobile phones, digital cameras and much, much more. For a festive souvenir, the giant basket will be on display and available for photographs at Tesco Lotus Rama IV until 3 January 2008. Mr Jeff Adams, CEO Tesco Lotus said, “These are extremely exciting times for Tesco Lotus in Thailand. Our successful seasonal campaign last year generated a record breaking sales increase of 25% compared to 2005 and we predict that our range, promotions and prices this year will go one step further to achieve a 30% increase. Maintaining our position as Thailand’s greatest value retailer, we actively check 10,000 prices every week to ensure nobody is beating us on price. This year our range and promotional offering is the biggest and most generous yet and designed to appeal to all customers, from low budget shoppers just looking for some party food at great prices to the more discerning affluent customer expecting department store quality and design.” The new and imaginative range of over 60 different seasonal gift baskets is more extensive than ever before, offering the most popular drinks, healthy and festive foods, healthy essences and OTOP products, and rolled back to the lowest ever prices, starting from just 189 baht. Alternatively, customers can create their own personally designed baskets, hand selecting products from the new range of festive products, many of which has been exclusively designed for Tesco Lotus. Purchasers of ten or more baskets can take advantage of Tesco Lotus’ free delivery service while those who spend more than 8,000 Baht, will receive Tesco Lotus gift vouchers, from between 600 to 60,000 Baht for high spenders. For every 1,500 Baht spent with the Tesco Visa Card, customers will receive 3% cash back. “At Tesco Lotus however, it is not just about size and value. Equally important are the quality of products and the creative design which is invested in producing many of our new decorative items, exclusively designed for our customers this year. Our customers always come first and this festive season will be no exception with extra customer services, improved quality of range and lowest ever prices. As we say at Tesco Lotus, “Every Little Helps”, concluded Mr Adams. The festive gift giving season and special offers start today and run until 3rdJanuary 2008. Further information on terms and conditions is available at Tesco Lotus customer service counters. For further information, please contact Suthatip Boonsaeng / Phenphan Phitakkiat / Nida Puwanich Hill & Knowlton Thailand Tel: 0-2627-3501 ext. 216, 112, 108 Mobile: 08-9924-6464, 08-1850-9390, 08-1403-0480 e-mail: [email protected]